No much.

It is amazing that the PR industry is so resistant to change, especially
when it comes to technology that changes the way people communicate.

Case in point: Joan Stewart, the Publicity Hound, attended a big PR
convention in San Francisco this week and writes:

“Blogs are the hottest thing going. Yet the vast Majority of PR people here
have the deer-in-the-headlights look when you mention
blogs. Several I met are almost belligerent toward them. Others said
Their bosses already have said, “absoloutely no blogs.” Amazing.

I can’t say I’m surprised.

I faced the same reaction when I spoke at PRSA in the early 1990’s about
using email to communicate with reporters.

I faced the same reaction when I spoke to PRSA in the mid 1990’s about using
websites and ezines to communicate with reporters, employees and the
community.

In fact, I did a paper survey after the second talk and found that among 127
people who responded, just about everyone considered the Internet a bother.
In the words of one person, “It’s just another (expletive deleted) thing I
have to do.”

It is truly amazing that people who supposedly dedicate their lives to
communication resist tools that make it easier to communicate!