What Are You Doing With Your Great Publicity?
They're not going to do it FOR you.
Brand Extension: The Future of Reinvention
Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]
Children’s Book Authors Get New Site for Publicity, Marketing Tips
To me, there’s almost nothing more important than training the next generation of kids to read. Reading opens up worlds of imagination for young minds, and that love of reading will carry over to reading for business, health and self-improvement. That’s why I’m pleased to announce that Jon Bard asked me to write a column [...]
Tips to Get on Reality TV from Celebrity Hair Stylist BIlly Lowe and Publicity Coach Dan Janal
Frankly, I'd like to throw Khloe, Snooki and the desperate Housewives of New Jersey under a bus. But it seems like everyone wants to be a Reality TV star. If that's in your plan, consider these look-good/feel-good tips from Billy Lowe, celebrity hairstylist and longtime PR LEADS client who is now offering beauty services to [...]
PR LEADS Helps Denver Executive Coach/Author Get Monthly Column in Trade Journal
PR LEADS, the only publicity leads service to provide hands-on training and support, helped business author and speaker TC North land a monthly guest column in a prestigious publication, CORP! Magazine. “One of the leads I responded to was for a guest column in CORP! Magazine. They were interested in my article and [...]
PR LEADS Blog Named One of the Best Publicity Blogs on the Internet
Dan Janal’s Publicity and PR LEADS Blog was named a “must read” blog about publicity tactics by the editorial team of ProfNet Connect.
Oprah Effect – What Authors Can Learn from Oprah
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?
Publicity and Marketing Tips from a Million Dollar Realtor
Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]
Should you write an ezine each week?
It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.
Should I Pay to Be on TV?
There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.
Save time
