Time consuming, but worth it if you do it right. By doing it right, I mean having a strategic plan and using social media to reach your goal. It can help position you as a thought leader and expert to your target communities and audiences. Don’t waste this opportunity by talking about what you ate for lunch. Help people and you’ll build trust. Focus on yourself and you’ll bore everyone.
Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
Join PR Leads today and get Dan Janal's 30+ years of media and publicity experience on your side and in your corner.
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Social Media is for most an unknown. Will it replace natural law, i.e. doing business has, will or should always require more than an electronic connection? Therefore, will it be just an introductory media?