I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/
Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM:
1. More content
2. More video
3. Micro targeting and hyper segmentation
4. Google is ranking content higher
5. Mobile devices are becoming a primary tool. Make sure your website is optimized for mobile.
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About the Author: Dan Janal
Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
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