2012 Marketing and Publicity Trends Predictions
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. 1. Mobile marketing will take off in ways [...]
Goal Setting: The Missing Ingredient
Everyone is contemplating their New Year’s Resolutions or their business goals at this time of year. And three weeks from now, those goals will have been forgotten. I figured out why most goal setting sessions don’t work, based on my work with my coaching clients. Everyone knows goals must be “SMART” – that is specific, measurable, attainable, relevant and time [...]
Publicity Thought Leader Dan Janal's Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. 1. Mobile marketing will take off in ways [...]
The Power of Branding
If you have a good brand, you can get away with a lot. Case in point, I was speaking in Nashville recently and decided to catch a concert at the Grand Ole Opry. The featured act was Marshall Tucker, the southern rock group that had a few superb songs in the ‘70’s. Unfortunately, their lead singer’s best days were behind [...]
Branding: US Post Office: The Beginning of the End
When I was a kid, every comedian had a standard joke about the post office and the punch line was that a letter sent 27 years ago arrived today. The post office used to be massively inefficient. Now, the USPS is a model of efficiency. Mail can reach its destination the very next day. Most days. Netflix built its business [...]
Good Question: Who Will Replace Andy Rooney?
Jason Derusha of WCCO the CBS affiliate in Minneapolis is my bet to replace Andy Rooney on “60 Minutes.” If you live in Minneapolis, you know him as the “Good Question” guy. People ask questions like, “How Do Pills Know Where to Target?” and “Where Are the Most Germy Places?” and “Are Athletes Arrested More than Others?” In other words, [...]