Media Training Tips for Politicians from Publicity Coach Dan Janal
I’m hooked on all the news and opinion shows about politics. I’ve noticed several media training tips that politicians seem to use. Could they help you? I hope not! That’s right. Not. These answers are probably the least-classy way to respond to media – and they do it all the time. 1. Deny you said it. 2. Say the media [...]
How to Find Your Ideal Coaching Client Who Won't Drive You Crazy
3 Steps to Identifying Your Key Customer When I coach my clients, and I ask them who their ideal client is, they usually say, “Everyone.” That’s because they honestly believe that their message can help everyone. And it probably can. The trouble is, the market doesn’t like solutions that appeal to the masses. They want their own customized solution, or [...]
How to Get Quoted in the New York Times: Rain Today Interviews PR Expert Dan Janal
Thanks to the Internet and social media, it's never been easier to build relationships with reporters and get quoted in their publications. Journalists from all types of publications, including The New York Times and Harvard Business Review, are always looking for sources for their articles. And if you can capture their attention, they will turn to you. "There are reporters [...]
Why PowerPoint Doesn’t Suck, After All
Speakers love to criticize PowerPoint. I was one of them. I’m not any longer. When speakers slam PowerPoint, they say things like: “You shouldn’t read your presentation.” “If they can read your presentation, then what extra value do you bring?” “PowerPoint takes the attention from the speaker – and you’re the reason they are there.” “John Kennedy didn’t need PowerPoint.” [...]
How Can I Sell More Books at Conferences? PR Coach Dan Janal Interviews Author David Koop
I thought I was at the “Lady and the Champs” conference for speakers, but I might as well have been at the David Koop “How to Sell Books at a Conference” conference. David’s one of my favorite PR LEADERS and he was racking up sales of his book, even though he was a participant, not a presenting speaker, [...]
Media Training: YouTube Tips to Make You Look Professional
Media coach Karen Friedman posted a great video showing how to make professional looking YouTube videos. Here's the link: http://www.karenfriedman.com/blog/2012/03/13/three-simple-strategies-to-ace-your-next-you-tube-video/
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