Please Don’t Ask Me to Vote for Your Stupid Contest
Hardly a day goes by without a client, former client, or former friend of a friend of a client asking me to vote for them in a so-called “contest.” It seems they’ve been nominated for “best new website design for a company with less than $100 in revenues” or “best new book” and they need to get as many votes [...]
Free Publicity Tactics: 10 Reasons People Aren’t Retweeting Your Tweets
Twitter is a great tool for getting free publicity for your small business. That’s because people who read your tweets can re-tweet or forward tweets to their followers. But many business owners are missing opportunities to maximize their exposure because their tweets aren’t up to snuff. Here are 10 ways to improve the re-tweetability of your tweets and reach more [...]
Amazon Bans Junk e-books
Hallelujah! Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content. The idea is you buy the product, then you buy the "rights" to it and [...]
12 Reasons the Facebook IPO Failed
Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons. 1. The public is not as dumb as Wall Street thinks. They’ve been through numerous tulip bulb fantasies before and have seen them blow up in their faces. Maybe the small investor is becoming risk averse. 2. Where’s the money? Every day we read [...]
Not All Publicity Is Good Publicity
Have you ever gone to Facebook to look for the ads? Have you ever clicked on an ad? I’m not sure I’ve ever clicked on an ad, but I do know that they know who I am. Nearly every ad I see is related to publicity. They know I’m a PR guy, not a dance instructor. What else they might [...]
Book Review: “The Art of Being Unreasonable,” by Eli Broad
By all measures, Eli Broad has led an amazing life. He’s the only person to have started two Fortune 500 companies – KB Home (originally known as Kaufman and Broad), and SunAmerica. Along the way he’s become a billionaire (with a b) and a philanthropist. He continues to be a major influence in the art scene in Los Angeles by [...]
Save time
