Speakers: To Fee or Not to Fee … That is the Question!
By Lois Creamer “The Great Recession was an event masquerading as a trend.” T. Scott Gross Scott Gross is a thought-leader. You probably have heard of Scott. He wrote the terrific book on customer service, “Positively Outrageous Service”. He really has his finger on the pulse of what’s happening in the world of customer service. I think he [...]
PR LEADS Success Profile: Jinxuan (Ann) Zhang
Just a quick note to let you know that my expert analysis titled “Moutai, the FCPA and doing business with China” was published in Westlaw Journal – Government Contract on June 26th, 2012. Many thanks. Author of "Doing Business with China: Avoiding the Pitfalls" (Palgrave Macmillan 2012) amazon.com/author/jinxuan_ann_zhang JINXUAN (ANN) ZHANG is an experienced business developer and manager [...]
Does Your Small Business Suffer from Brand Name Mis-Identification?
I saw a marvelous women’s basketball game the other night. My hometown Minnesota Lynx played the Bing Boosts. At least that’s what their jerseys said. I had no idea where they were from. Someone pointed out that they were really from Seattle and their team name was Storm. Not Bing. Not Boost. Apparently the WNBA has sold out. Ads are [...]
Psychologist Builds Platform with PR LEADS
You Can Go Home Again It is amazing how many people are returning to PR LEADS these days to get the best leads from the best media sources. If you’ve tried the rest, now you can try the best. We helped create this concept of reporters leads and matching them with sources more than 10 years ago. Here’s how PR [...]
Free Publicity Tactic: Write with Your Gut
Last week, I wrote an irreverent tirade about bogus contests. I got a lot of positive emails. Thank you. I actually had thought about pulling that article because, well, I didn’t know if I was just ranting or if it would actually help people. I decided to print it because it might resonate with some people. Your feedback showed me [...]
The Best Laptop – Ever! Again!
Apple has introduced another new laptop and the media is gushing – again. Just about every newspaper you pick up claims this laptop is the best ever. Ever. It has everything – including a hefty price tag. Notice I am purposely omitting the model number. That’s because I want this article to remain evergreen. You see, every year a computer [...]
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