Do You Dream of Being a Rock Star Speaker?
Lady Gaga knows how to make an entrance Speakers dream of being rock stars – idolized by their fans, playing to big houses and selling lots of “merch.” But there are highs and lows. I attended the Lady Gaga show this past week in St. Paul. She was great. Let’s look at the parallels to speaking. The Good. [...]
The Biggest Marketing Mistake I Ever Made
Several years ago, I was asked to write a regular blog for a startup named Duct Tape Marketing. I did and that company grew. In fact, their listings began to outshine my listings on Google for the same article! So I quit writing for them. After all, I didn’t want Google searchers going to their site instead of mine. It [...]
PR LEADS Success Story: Rick Lepsinger, Onpoint Consulting
Rick Lepsinger “I recently joined PRLeads and have already been quoted in an article. Your suggestion for responding to queries has been very helpful as are your other tips and pointers.” Rick Lepsinger onpoint | president onpointconsultingllc.com
New Media Expo Roundup 2013
NMX - New Media Expo I attended the New Media Expo in Las Vegas last week – not to speak, but to learn. We all have to get smarter and keep up to date with fast moving trends to help our clients. I’m no exception. Here are ideas I gleaned from various sessions: 1. Don’t use the word [...]
Zig Ziglar: An Appreciation from Publicity Expert Dan Janal
Zig Ziglar Zig needs no introduction. He helped us all by building an industry. I remember the time I heard him speak at the Cow Palace in San Francisco. Of course he was entertaining and informative. But what I remember was his close. It was a no-brainer to buy one cassette pack and even smarter to buy 2 [...]
Executive Speech Coach Dan Janal Shares The Secret to Creating Personal Stories
Dan JanalExecutive Speech Coach I cringe every time I hear a “professional” speaker tell a tired, worn out story that I’ve heard a hundred times before. You know the stories: The professor who brings a big bottle into class and puts a rock in it and asks the class, “Is the bottle full?” Or the Starfish story. Or [...]
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