The Best Marketing Tactic for Speakers
Dan JanalPublicity Futurist and Speaker What’s the best marketing tactic for a speaker? You might think it is the one-sheet, or the video, or the cold call. But you’d be wrong. You might even expect me to say publicity. But I won’t and I’d be wrong if I did. Leave it to speaker marketing strategist Vickie Sullivan, writing [...]
Crisis Communications Consulting Is Not As Easy As It Looks
Dan JanalPublicity Futurist and Speaker Whenever there’s a crisis, it seems that every PR person jumps up and down to criticize or comment on how bad a job a PR firm or PR department is doing. It seems that everyone has a easy solution to help Target or Governor Christie. Second-guessing is the true, Great American Sport. [...]
PR LEADS Guaranteed Press Releases Now Offers Pictures!
You can now include 2 photos with your press releases - at no additional cost for a limited time! Studies show that adding pictures leads to more views and more interaction with readers. We’ll charge for pictures in the future, but for the rest of January, you can order one or more press releases with two pictures apiece at no [...]
Entrepreneur Success Speaker Dan Janal Shares "Best" Marketing Tactic for Speakers
Dan JanalEntrepreneur Success Speaker What’s the best marketing tactic for a speaker? You might think it is the one-sheet, or the video, or the cold call. But you’d be wrong. You might even expect me to say publicity. But I won’t and I’d be wrong if I did. Leave it to speaker marketing strategist Vickie Sullivan, writing in [...]
PR Speaker Dan Janal Reveals Top "Publicity Blunders and Wonders" of 2013
Dan JanalMarketing and Publicity Speaker PR people and journalists like to give awards for the biggest blunders of the year. I’m no different. Here’s my list of PR bloopers that might have turned out to be miracles for their owners. 1. Target blew it big time by getting hacked and exposing millions of people’s debit and credit cards. [...]
Publicity tips from Amazon's Jeff Bezos
Dan JanalMarketing and Publicity Speaker Be Seen. Be Heard. Bezos Those of us who have played in the technology space for 30 years know the name Jeff Bezos very well. Before last week, you might not have heard of Jeff, but you definitely heard about his company. He’s the founder, CEO and visionary behind Amazon.com. Consider his PR [...]
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