Google Cracks Down on Press Releases
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s mantra is “If you can [...]
The Sound of Marketing: Lessons from the Grammys
If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level. 1. You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from nowhere. You can wind up [...]
The NFL Fumbles Publicity
You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites: 1. The city of Glendale, where the game was played, has to pay millions in security costs, [...]
How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s a good way to show [...]
Small Business Marketing Trends for 2015
I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/ Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM: 1. More content [...]
4 #Publicity Lessons from the Ice Bucket Challenge
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can we learn from this PR [...]
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