Let’s Take a New Look at Your Social Media Strategy
If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system works and I have to [...]
3 Ways to Beef Up Your Branding with Testimonials without Spending a Penny
Remember the old American Express commercial that said, “Don’t leave home without it?” Well, here’s another line for you: “Testimonials: Don’t send an email without one.” That’s the advice of Alex Goldfayn author of “The Revenue Growth Habit” I took his advice for a long time and sent an email with a testimonial from Alan Weiss. It was a tremendous [...]
PR LEADS Success Story: Debi Silber
"I just came back from shooting a segment for FOX that’ll be airing on Saturday on the show Good Day Street Talk. I responded to a PR LEAD and I just wanted to thank you!" Debi Silber, MS, RD, The Mojo Coach®CEO Lifestyle Fitness, Inc.www.DebiSilber.com You can see her clip at: http://www.myfoxny.com/clip/11656919/undefined# See how you can get quoted in the media.
Butt Dialing, Livestreaming and You
For all of you who have experienced “butt dialing,” the unconscious art of having your cell phone make a call while it is firmly lodged in your pocket or purse, wait until you hear this! Call it Meerkat, Periscope or live streaming, instant video will be the hot new thing this year. Basically, with these services you will be able [...]
5 Marketing Masters Share Their Secrets at Alan Weiss’ Million Dollar Consulting (R) Convention
I was at Alan Weiss’ Million Dollar Consulting (R) Convention in Atlanta last week. I met a lot of interesting people who had fascinating ideas about marketing. I’d like to share a few of my keepers. I hope they help you! Alan Weiss, Author of "Thrive: Stop Wishing Your Life Away" and "Alan Weiss on Consulting" and many other books. [...]
Marketing Lessons from the Oscars
My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take: 1. The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about 8 categories and those are [...]
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