I bought a new computer yesterday which contained a new anti-virus program.
It nagged me several times to register and pay for the software. After seeing this message a few times, I decided to remove the software and stop being nagged.
The software did remove itself — only to be replaced with another nagware message saying "Your computer is at risk of viruses. Click here to protect yourself."
I believe this tactic is called "damned if you do, damned if you don’t!"
Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
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I agree — and I think it’s especially taking the low road given how worried less-tech savvy computer users can be about such things — it raises their blood pressure everytime the warning appears and makes them wonder… Some would call this “good marketing.” (Not us, though!)
I see you’re coming to San Diego — I just met Christian at a coaches’ meeting a few weeks ago and have been following him for years. Seeing what I can do to be there, too.
Donna Kozik
http://MyBigBusinessCard.com
“Write Your Book, Market Your Business, Make More Money”