Pitching Reporters: How to Write a Highly Effective Subject Line
You have 2.7 seconds to get your e-mail opened.
Video Tips for Authors and Speakers
If your demo reel is getting long in the tooth, it’s time to shoot some fresh material. Unfortunately, speaker videographers can cost a bundle. But I’ve heard good things from speakers who hired wedding photographers to shoot and edit their videos. That’s because wedding videographers are experienced with multiple camera angles and sound. They also [...]
Book Review: “The Art of Being Unreasonable,” by Eli Broad
By all measures, Eli Broad has led an amazing life. He’s the only person to have started two Fortune 500 companies – KB Home (originally known as Kaufman and Broad), and SunAmerica. Along the way he’s become a billionaire (with a b) and a philanthropist. He continues to be a major influence in the art [...]
Speaker Reinvention Tips from David McNally
The need for speakers and consultants to reinvent themselves has been a grand theme over the past two years as the economy, social media and the great re-set seem to have changed everything. I had the pleasure of hearing NSA speaker hall of famer David McNally present a few insightful tips at the [...]
Goal Setting: The Missing Ingredient
Everyone is contemplating their New Year’s Resolutions or their business goals at this time of year. And three weeks from now, those goals will have been forgotten. I figured out why most goal setting sessions don’t work, based on my work with my coaching clients. Everyone knows goals must be “SMART” – that is specific, [...]
How to clean out your email inbox
I did the impossible. I cleaned out my email inbox! Three simple steps: 1. Move all newsletters to a file called “future reading.” I’ll never read it, but at least I won’t stare at the emails! 2. Created a folder for things to write about or do a video about. I call that “new videos.” [...]
Media Relations: How International Companies Can Improve Relations with US Media
Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1. Time barrier – Let reporters know when you will be available [...]
Is it time to reinvent yourself and your business?
A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]
Get More Client by Asking “Disqualifying Questions”
What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both.
How to avoid heavy lifting
I ordered 5 tons of tiny decorative rock to dress up our yard. After an hour of shoveling rock, I realized that hiring the college kid next door and his 19-year-old back would be the best money I ever spent. And it was. We have a great looking yard now and I don’t have to [...]
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