Publicity

Publicity and Marketing Tips from a Million Dollar Realtor

Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]

Publicity and Marketing Tips from a Million Dollar Realtor2016-11-28T23:38:21+00:00

How can I get more publicity from my blog or ezine?

When you write an ezine, be sure to post the article to your blog. Google could index it and it could rank high in their results. I can't guarantee that will happen to you, but it does happen when I do it. Here's proof.

How can I get more publicity from my blog or ezine?2016-11-28T23:38:21+00:00

Should you write an ezine each week?

It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.

Should you write an ezine each week?2016-11-28T23:38:22+00:00

How can I get my self-help book for women reviewed in USA TODAY?

Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.

How can I get my self-help book for women reviewed in USA TODAY?2016-11-28T23:38:22+00:00

Google Wages War on Content Farms

Google announced it has cracked down on “content farms” that are full of trivial articles that yield unsatisfying results. Their intent is pure: they want to get the best possible search results for their searchers – you and me. But their method is open to debate.

Google Wages War on Content Farms2016-11-28T23:38:22+00:00

Watson: A smart guy or a publicity stunt?

Watson the computer beat two of Jeopardy's all-time champs. But was it a publicity stunt or was it an honest match? As any arm-chair player of Jeopardy can tell you, there are two essential skills needed to win: 1. knowledge of facts, history, trivia and wordplay. 2. a quick trigger finger. Watson knows the answers. [...]

Watson: A smart guy or a publicity stunt?2011-02-17T10:04:18+00:00

Should I Pay to Be on TV?

There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.

Should I Pay to Be on TV?2016-11-28T23:38:22+00:00

20 Entrepreneurs Share How They Get Referrals

For my new book on how to get more leads and referrals, I asked my followers for tips. Here are the answers. If you'd like to suggest your ideas, please click this link and I'll send you a copy of the electronic version of the book -- plus you get great publicity! Click this link [...]

20 Entrepreneurs Share How They Get Referrals2016-11-28T23:38:22+00:00

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