Publicity thought leadership

How to Get Quoted in the New York Times: Rain Today Interviews PR Expert Dan Janal

Thanks to the Internet and social media, it's never been easier to build relationships with reporters and get quoted in their publications. Journalists from all types of publications, including The New York Times and Harvard Business Review, are always looking for sources for their articles. And if you can capture their attention, they will turn [...]

How to Get Quoted in the New York Times: Rain Today Interviews PR Expert Dan JanalDan Janal2016-11-28T23:38:17+00:00

Why PowerPoint Doesn’t Suck, After All

Speakers love to criticize PowerPoint. I was one of them. I’m not any longer. When speakers slam PowerPoint, they say things like: “You shouldn’t read your presentation.” “If they can read your presentation, then what extra value do you bring?” “PowerPoint takes the attention from the speaker – and you’re the reason they are there.” [...]

Why PowerPoint Doesn’t Suck, After AllDan Janal2016-11-28T23:38:17+00:00

"Reporters Are Looking for YOU!" Zooms to #2 Spot on Amazon PR Books!

My new book, "Reporters Are Looking for YOU!" zoomed to the #2 spot on the Amazon best-seller list for public relations books - on its first day of "soft launch" to my email list members! Imagine what will happen when I tell the rest of the world about this book, which shares my publicity tips [...]

"Reporters Are Looking for YOU!" Zooms to #2 Spot on Amazon PR Books!Dan Janal2016-11-28T23:38:18+00:00

Groupon’s Marketing Lesson: Do You Know Who Your Customers Are?

Everyone’s concerned about Google keeping tabs on your privacy. Here’s one group of businesses that apparently don’t keep tabs on you – restaurateurs. Here’s the story. I bought a Groupon for a restaurant. I actually buy lots of them – Groupon has taught me never to pay full price for a meal – but that’s [...]

Groupon’s Marketing Lesson: Do You Know Who Your Customers Are?Dan Janal2016-11-28T23:38:18+00:00

Tips to Get on Reality TV from Celebrity Hair Stylist BIlly Lowe and Publicity Coach Dan Janal

Frankly, I'd like to throw Khloe, Snooki and the desperate Housewives of New Jersey under a bus. But it seems like everyone wants to be a Reality TV star. If that's in your plan, consider these look-good/feel-good tips from Billy Lowe, celebrity hairstylist and longtime PR LEADS client who is now offering beauty services to [...]

Tips to Get on Reality TV from Celebrity Hair Stylist BIlly Lowe and Publicity Coach Dan JanalDan Janal2016-11-28T23:38:18+00:00

Success in the Great Reset-sion

Home sales in my area are finally up. That’s the good news. The bad news is that the price of homes sold is down. Actually, that is good news. It means that the economy is moving - free market capitalism has reset the price of homes where I live. The reset doesn’t apply just to [...]

Success in the Great Reset-sionDan Janal2016-11-28T23:38:18+00:00

2012 Marketing and Publicity Trends Predictions

I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. 1. Mobile marketing [...]

2012 Marketing and Publicity Trends PredictionsDan Janal2011-12-20T00:45:57+00:00

Publicity Thought Leader Dan Janal's Predictions for 2012 Marketing and Publicity Trends

I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. 1. Mobile marketing [...]

Publicity Thought Leader Dan Janal's Predictions for 2012 Marketing and Publicity TrendsDan Janal2011-12-14T22:35:02+00:00

Finding Your Ideal Client

Nearly every client I have says their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in [...]

Finding Your Ideal ClientDan Janal2016-11-28T23:38:18+00:00

What makes for a great Facebook page for small business?

Social Media Examiner listed its top 10 small businesses pages. What do they top one have in common? They look like magazine ads. They are beautifully composed. They are inviting. They are colorful. The usually feature people. Those are the ones I liked. Other winners looked like web pages or Facebook pages. To me, those [...]

What makes for a great Facebook page for small business?Dan Janal2016-11-28T23:38:18+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity