Publicity thought leadership

Zig Ziglar: An Appreciation from Publicity Expert Dan Janal

Zig Ziglar Zig needs no introduction. He helped us all by building an industry. I remember the time I heard him speak at the Cow Palace in San Francisco. Of course he was entertaining and informative. But what I remember was his close. It was a no-brainer to buy one cassette pack and [...]

Zig Ziglar: An Appreciation from Publicity Expert Dan JanalDan Janal2016-11-28T23:38:14+00:00

What Do You Have in Common with The Beatles?

Dan JanalPublicity Expert The Beatles, of course, are John, Paul, George and Ringo. Is that all of The Beatles? If you are of a certain age, you’d probably say that Pete Best was the Fifth Beatle. But you’d be wrong. The Beatles hired many backup musicians – guitarists, flutists, violinists – even the [...]

What Do You Have in Common with The Beatles?Dan Janal2016-11-28T23:38:15+00:00

10 Ways to Make Your Book Pitch Stand Out So Your Book Gets Free Publicity

Ellen Reid Smith's book, "How to Rope a Kick-Ass Life" Ellen Reid Smith writes books about cowgirls (Cowgirl Smarts: How to Rope a Kick-Ass Life) that have some western humor where she uses a western kitch language to lighten the subject matter. She asked me: Should authors avoid the language their book is [...]

10 Ways to Make Your Book Pitch Stand Out So Your Book Gets Free PublicityDan Janal2016-11-28T23:38:15+00:00

Happy 12th Birthday, PR LEADS! Lessons To Help Grow Your Business

Twelve years ago this month, I got a contract to resell the ProfNet service. I had spoken about ProfNet in my speeches and realized the people in my audiences couldn’t afford it. So I contacted ProfNet and they agreed to let me resell their service. But they said I needed to make sure the people [...]

Happy 12th Birthday, PR LEADS! Lessons To Help Grow Your BusinessDan Janal2016-11-28T23:38:15+00:00

Jeff Jarvis' Advice to Speakers: Shut Up!

Futurist Jeff Jarvis nearly caused a riot at the National Speakers Association conference when he told speakers that audiences wanted to hear speakers less and audiences more. He advocates that speakers give a bit of content from the platform and then take advantage of the collective wisdom in the audience. In fact, his [...]

Jeff Jarvis' Advice to Speakers: Shut Up!Dan Janal2016-11-28T23:38:15+00:00

The Best Laptop – Ever! Again!

Apple has introduced another new laptop and the media is gushing – again. Just about every newspaper you pick up claims this laptop is the best ever. Ever. It has everything – including a hefty price tag. Notice I am purposely omitting the model number. That’s because I want this article to remain evergreen. You [...]

The Best Laptop – Ever! Again!Dan Janal2016-11-28T23:38:17+00:00

Amazon Bans Junk e-books

Hallelujah! Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content. The idea is you buy the product, then you buy [...]

Amazon Bans Junk e-booksDan Janal2016-11-28T23:38:17+00:00

12 Reasons the Facebook IPO Failed

Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons. 1. The public is not as dumb as Wall Street thinks. They’ve been through numerous tulip bulb fantasies before and have seen them blow up in their faces. Maybe the small investor is becoming risk averse. 2. Where’s the [...]

12 Reasons the Facebook IPO FailedDan Janal2016-11-28T23:38:17+00:00

Media Training Tips for Politicians from Publicity Coach Dan Janal

I’m hooked on all the news and opinion shows about politics. I’ve noticed several media training tips that politicians seem to use. Could they help you? I hope not! That’s right. Not. These answers are probably the least-classy way to respond to media – and they do it all the time. 1. Deny you said [...]

Media Training Tips for Politicians from Publicity Coach Dan JanalDan Janal2012-04-23T19:26:40+00:00

How to Find Your Ideal Coaching Client Who Won't Drive You Crazy

3 Steps to Identifying Your Key Customer When I coach my clients, and I ask them who their ideal client is, they usually say, “Everyone.” That’s because they honestly believe that their message can help everyone. And it probably can. The trouble is, the market doesn’t like solutions that appeal to the masses. They want [...]

How to Find Your Ideal Coaching Client Who Won't Drive You CrazyDan Janal2016-11-28T23:38:17+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity