PR LEADS General Advice

I begun offering free teleseminars to my clients on the topic of how to sell more books. I decided that my former clients would benefit from these sessions, so I emailed them the announcement as well.Of course, some people don't want to receive mail from me no matter that it is a free seminar with [...]

Today's Wall Street Journal (3/28/05) carried an interesting article about Bill Gates going on his annual retreat to decide which projects he'd like Microsoft to fund.The article also pointed out that Billionaire Bill has risen from college dropout to world's leading philanthropist in a mere 25 years.The two thoughts crossed my wires and I made [...]

Hats off to this week's marketer of the week - BJ Gallagher!First, she was quoted in an article on Boeing's CEO getting canned for having an affair with an employee.Her sound bite from the Seattle Post Intelligencer:In late 2003, racked by scandal, The Boeing Co. brought Chief Executive Harry Stonecipher out of retirement to be [...]

Mike Tice, the lowest paid head coach in the National Football League, admitted to scalping tickets to the Super Bowl -- a day after he denied the charge.Maybe Tice should read the Crisis Communications Playbook which says, "Admit the problem. People will probably forgive you if you do. If you deny, they'll impeach you."This is [...]

Do you believe the nerve of Delta?They issued a press release the other day (printed in the NY Times) saying that they are cutting out food service and pillows in an attempt to "improve customer service."Do they think we are idiots?No one improves customers service by cutting amenities!They cut the amenities to save money, pure [...]

Looks like Carly Fiorina's departure from Hewlett-Packard might be a momentary blip on her resume. She's being considered to run the World Bank.So, no matter how bad a job she did ruining one of America's most inventive companies, there is still room at the inn.Hey, do you realize the reporters are now calling her "Carelton" [...]

My friend Eva Rosenberg writes a great blog at http://www.taxmama.blogspot.com. This week she wrote an open letter to President Bush. Doesn't matter what she said (I'm not about to play politics), the point is Google didn't know what to do when it came to finding an appropriate ad to put on that page. So they [...]

Seem like every media pundit is interviewing every PR person on what steps poor Martha Stewart will need to do to rehabilitate her image after she is released from prison.Well, I have news for them.She doesn't have to do one darned thing.She is the strongest brand in America today.Everyone knows what she stands for -- [...]

Here's an interesting take on niche Marketing from Cliff Spyker of MKS Learning Centre in Calgary. He spoke at the CAPS conference with me over the weekend.He says that a niche should be no larger than 100 people! (In a further conversation, he said that a niche can be even better if it is just [...]

One of my faithful PR LEADS called with a nit to pick.A freelance writer for a well-known, national publication said they couldn't use his comments because he was over 50. They wanted to appeal to people in their 20's and 30's.While magazines targeting readers in certain age groups, ethnic groups, geographical groups or other groups [...]