PR LEADS General Advice

Imagine this love story.Quirky looking son of a famous, wealthy family falls in love with a slightly older married woman who is in the same social circle but at a decidedly lower rung. The couple begin a torrid love affair. But the boy must find a suitable woman to marry and does find a woman [...]

Did Kathy McCabe have inside knowledge on the health condition of the Pope? Nope.She just read what everyone else was reading. And she just happens to be the editor and publisher of "Dream of Italy: The Insider's Guide to Undiscovered Italy." She guessed that if the Pope died, there just might be some interest in [...]

We all know about the elevator pitch -- the 30 second positioning statement that is supposed to capture the minds and business of people you are trying to court (of course, I've never seen anyone talk in an elevator, so I'm not sure why it is called an elevator pitch, but...)Anyway, Mark LeBlanc offers a [...]

Frank Perdue's legacy to marketing is undeniable.Not only did he show the world how to turn a commodity product (chicken) into a brand, he also ushered in the era of the CEO as spokesperson.By doing so, he gave the company a face and a voice.If you ever heard Perdue's commercials and saw his face or [...]

The passing of Johnny Cochrane this week highlights one of the most skilled wordsmiths since Shakespeare.With his famous sound bite: "If the glove does not fit, you must acquit." he redefined the essence of the trial and gave large segments of the nation and possibly the jury a rallying cry.Let's anaylze why this sound bite [...]

Did you notice Rev. Jesse Jackson mugging for the cameras in the Terry Schiavo case this week?He's a little late to the game. But no matter. He got his 15 seconds on prime time.I suppose if he really cared about the issue, he would have been at the beck and call of the family years [...]

This week's "Subversive Marketer of the Week Award" goes to the head of Papa John's pizza for producing two commercials and placing them in the middle of this week's Apprentice TV program in which the contestants made pizza for Dominos!Everyone this side of Jupiter knows "The Apprentice" is a clever product placement show that has [...]

Have you ever considered a two-camera shoot of a live speech for your next video?I had the unique opportunity to see the action from the second camera at a conference today and the results were not pretty! Here are a few tips I picked up:1. The camera angle picked up the "exit" sign at the [...]

No one minds when people send a press release to a TV station and they read it on the air. But what are you supposed to think when a company or government agency sends a video news release to a TV station and the station runs it as if it were original reporting?This tactic is [...]

If you haven't seen this delightful romance, go to your video store and rent it this weekend. You'll be glad you did. It has all the essential plot elements you'd expect, plus enough twists and delightful performances to make this a movie to remember.It also tackles the issues of Alzheimers and memory loss; as well [...]