PR LEADS General Advice

I'll admit I've been a fan of a certain copywriter who sends me email every week about her services. Her twist is that she shares a personal story each week. We learn about her life and get to feel like we know her. Her messages are reminiscent of those long-gone days of the personal letter [...]

How can a media savvy mogul like Steve Jobs make such a big blunder?Upset over the pending publication of an unauthorized biography is about to hit the shelves, he ordered his Appple stores to not only not stock that book, but toss out all the books from the publisher, John Wiley & Sons. (Disclaimer: John [...]

I spoke at a conference today and had an interesting discussion with a woman who does not have a website.She wondered if having a blog would replace her need for a site.She might be on to something!A blog is easier to create than a website. After all she doesn't have a site now. Something was [...]

Renee Grant-Williams, voice coach to the country stars, offered these tips at the Master Class for Singers. I think they are equally applicable to speakers:1. Breathe from below your belt. Yes, we've all heard about speaking from the diaphragm, but forgive me as I don't have a medical degree. I don't know where the diaphragm [...]

Saturday's NY Times reported that Wendy's has been cleared of any wrongdoing in an apparent hoax involving a woman who claims she found a finger in her chili. The article pointed out this woman has a long history of making claims against businesses. The story was buried on Page 8. The original story -- and [...]

While sitting in the audience at Renee Grant-Williams' Master Class for Singers in Nashville, I learned a valuable tip about connecting with the audience. The format was simple: 30 singers would go on stage, one after the other and sing a song. Many brought their families to root them on from the audience. But two [...]

One of the first conferences I attended in my quest to learn from the rest of the world was a one-day conference for singers offered by Renee Grant-Williams, of www.myvoicecoach.com who has trained hundreds of country singers including the Dixie Chicks. I figured that if she can teach them a thing or two, I might [...]

For me, this is the year of learning. If there's an interesting conference, I'll be there. It is time to learn new things and realize that I don't know it all. Of course, at one time, I did know it all, but the world kept on moving and I didn't!Here's the twist. We've all gone [...]

No much.It is amazing that the PR industry is so resistant to change, especiallywhen it comes to technology that changes the way people communicate. Case in point: Joan Stewart, the Publicity Hound, attended a big PRconvention in San Francisco this week and writes: "Blogs are the hottest thing going. Yet the vast Majority of PR [...]

How do you pull your foot out of your mouth? PR LEADER Shelle Rose Charvet offers expert NLP advice for Harvard President Lawrence Summers who has enraged academia over his views on women's abilities to become scientists. That advice can help you to. "Many people think that it's game over once they have made a [...]