PR LEADS General Advice

I had the pleasure of meeting the Eisenberg brothers (Bryan and Jeff) back in 2001 when they became my clients at PR LEADS. Little did I realize I would benefit more from then, than did from me.Back then, web marketers were all taking about generating traffic. The equation was "traffic = sales." The Eisenbergs believed [...]

Think of a mean tyrant. The world's worst boss. The person you'd most hate to work for and one name comes to mind: George Steinbrenner.For years, the media portrayed him as the boss from hell who fires people on a whim, chastises his employees in public and acts as if the world revolves around him.In [...]

Leave it to NY Yankees owner George Steinbrenner to give us a few publicity tactics for stealing the spotlight.Earlier this week, his cross-town rivals, the NY Mets announced plans to build a new stadium and hope to revive the city's ability to attract the Olympics. Great story. Lots of good vibes.However, George can't stand to [...]

We can learn several important lessons from pop star Michael Jackson's acquittal.First, he who frames the debate, wins. His lawyers put the victim's mother on trial and made the trial all about her history of filing lawsuits and her "suitability" as a mother. In fact, one of the jurors said in a TV interview "what [...]

Freakonomics: Trouble brewing for RealtorsThere's a potential crisis looming for Realtors, thanks to a study published in the best-selling book, Freakonomics.Authors Steve D. Letitt and Stephen J. Dubner claim that Realtors don't have their clients' best interests at heart. They say that it isn't worth a Realtor's time to advise their clients to hold out [...]

Yesterday, I showed how the Internet has helped people get their messages out without the help of the media.That raises an interesting question: Do we need the media? What role do they serve?The media still has incredible value.While the right thinks the media is controlled by liberals, and liberals berate the media for catering to [...]

Are you the bowling ball or the pin?That's the intriguing question posed by Keith Ferrazzi, author of a great book on networking called "Never Eat Alone."While most networking books are rehashes of the "meet and greet" style of networking or the more enlightened strategic approach to networking, Ferrazzi blows other books away. Here are a [...]

Back in 1996 I wrote an article that was reprinted widely in PR journals, called "The Internet Ushers in the Golden Age of Publicity."Nearly a decade later, my predictions have been shown true.How has the Net changed PR? Let me count the ways.1. In the old days, reporters were gatekeepers who decided what press releases [...]

The Internet Marketing world lost one of its pioneering superstars this weekend, as Corey Rudl died in a car accident.The LA Times reported the news, http://www.latimes.com/news/local/la-me-speedway3jun03,1,3324057.story?ctrack=1&cset=true. But they didn't give Corey his proper credit. They said he "worked in Internet marketing."That's like saying Colonel Sanders worked in the chicken industry.Corey introduced many marketing techniques that [...]

You might wonder what a cruise ship has to do with marketing -- and what could that possibly mean for you? The answer is: everything.I recently returned from a wonderful cruise along the Alaskan coastline aboard the Coral Princess. You'd think that the travel company would end its marketing with the sale of the cruise [...]