PR LEADS General Advice

Want to make more sales -- and upsell in the process? Here's what a 16-year-old kid at Papa Murphy's (the pizza chain) taught me last night when I called to order dinner by phone.My comments are in parentheses. Her: Thank you for choosing Papa Murphy's (implies I'mready to order). Would you like to try our [...]

If you want to learn about marketing -- and fill an empty stomach -- there is no better place than a grocery store!So I went to my local supermarket today in search of marketing ideas. I mean, in search of dessert.I saw that my favorite Jello Pudding Snacks were out of stock. I buy them [...]

The perfect sales letter My fellow National Speakers Association Colleague Jill Konrath does a great job of dissecting the supposedly great sales letter on a new CD. Her insights were amazing. She read a very well crafted sales letter than any of us would have thought was perfect and she showed how it was totally [...]

Are free press release sites worth the effort? That's the question I'm posing today as I embark on a mission to see if they really do produce results. I've asked my able assistant to post a press release announcing my new blog, "Dan Janal's Teleseminar Tips" (http://www.greatteleseminars.com/blog) on 10 press release sites. All these sites [...]

Just when you thought blogging was the new frontier, the ugly past rears its head.Here's what I'm talking about.Blogs are great ways to get your news and opinions out there for the world to see.And people who read blogs can comment back to the author to start a conversation, which is cool. However, I've started [...]

If former FEMA Director Michael D. Brown didn't realize how powerful Hurricane Katrina was, he's going to have no idea what hit him as he gets sucked up into a new crisis of his own making.Instead of following my advice (see The Blame Game revisited) or merely holing up in a spa somewhere newspapers aren't [...]

Every crisis communications manager knows the first rule is to accept responsibility. It really is #1 in the play book.President John Kennedy discovered this when he accepted responsibility for the Bay of Pigs fiasco. Commentators at the time said that move raised his credibility and made him appear presidential.So it is no surprise that the [...]

Story ideas for KatrinaExperts can help reporters covering the tragedy resulting from Katrina. Here are possible story ideas you can pitch to reporters. I'm also seeing a flood of inquiries from reporters who want help from my PR LEADS experts on the hurricane and its aftermath:Here are a variety of ideas that can help the [...]

I've noticed there are several types of blogs and bloggers:Thinkers -- the highest form of blogging. These people offer new ideas and perspectives that serve to inspire us all.Linkers -- they can't think, but they sure can research! Their blogs are full of links to thinkers. They serve a valuable function in spreading the work [...]

Imagine you have a child in day care. No matter how hard you try to leave the office on time, you always seem to get caught in traffic or the boss catches you as you go out the door. No matter. You know the day care center won’t close and put your child on the [...]