PR LEADS General Advice

Trafficology, a prestigious newsletter, interviewed me last year for my best tactic of the year. I'm glad to share it with you.Teleseminars."Teleseminars" are to authors, speakers, experts what "plastics" were to Dustin Hoffman in the movie, "The Graduate." It is the future.Here's why.Each week, I do a teleseminar and invite all my clients for free. [...]

No one likes a snitch, but according to the Wall Street Journal, it is a sure way to get the attention of the press, or influential bloggers.See their article on December 16, 2005, entitled "Leak Chic."It is now fashionable, apparently, to email reporters with everything from celebrity sightings to behind-the-scenes skullduggery at your local high [...]

Ever wonder why The New York Times doesn't review your book?Here's why, according to an article published on December 18, 2006 in the Week in Review Section by Byron Calame, the Public Edtor.1. They don't review self-published books. Let's not get into the debate about the quality of self published books. I know they are [...]

Dramatically improve your speaking with Patricia Fripp Even though I've been speaking professional for more than 15 years on four continents and earn fees starting at $5,000 per speech, my speaking style took a dramatic leap this past weekend when I attended Patricia Fripp's Speaking School. Every time I opened my mouth in her class, [...]

A new book about how Google rose to prominence reminds me of how market leaders constantly play "King of the Mountain." In my 25 years of high tech marketing of working with market leaders as well as start-ups, I've seen many dominant companies with overwhelming market shares be displaced by other companies. Remember these (and [...]

A client called the other day with dread in her voice. All her efforts to sell her product have been met with less than spectacular results. She has a good product, but it just isn't selling. She asked what was wrong and what she could do. Without knowing all the details, I suggested four things [...]

Who do you think will be Time Magazine's "Man of the Year?"My vote is for "Mother Nature."The weather -- and man's inability to control it -- is the most important story of the year in my view. What do you think?

Has the Internet become such a big place that a niche exists for marketing strategies just involving Google? Dave Taylor provides the truthful evidence that is a resounding "Yes" with his new book, "The Complete Idiot's Guide to Growing Your Business with Google." Dave is no stranger to the Internet. He wrote the second book [...]

Google normally shows you the first 10 responses to anything you type. That's good. But here's a better idea. Change the default setting from 10 items to 100 items. The results are much more complete and easier to view. Plus, you'll get over the stupidity of thinking that only the top 10 results matter. There's [...]

My health club has this neat new offer that you can probably benefit from. They started a weight loss club with a guarantee that you will lose weight and increase your strength. You pay a hefty fee to join, but if you meet the goals. you'll get most of it back. So the cost for [...]