Should authors have blogs to promote books?
PR LEADER Ted Demopoulos has an interesting interview on this topic:http://www.bloggingforbusinessbook.com/blogging_for_business/2006/04/book_blogs_for_.html
Amazon #1 Campaigns: Do they work?
Do Amazon #1 campaigns really work?You know what I'm talking about: You get an email from a friend saying they are trying to push their book to the #1 position on the Amazon best seller list for one day. They offer your a ton of free digital products if you buy the book on that [...]
Congratulations to these PR LEADERS!
Dr. Mark Hyman, "Ultrametabolism : The Simple Plan for Automatic Weight Loss " is on the best seller lists at the New York Times and the Wall Street Journal! It is in the top 100 on Amazon. While running through the airports, I saw these books prominently displayed at Hudson Books:Jeff Thull:Mastering the Complex Sale: [...]
Web passes all media as #1 sales tool
Generating positive word of mouth on the Internet is the best way to get consumers to buy your products. A recent survey in Editor and Publisher magazine confirms this startling statement. More people, by far, rely on the web than on newspapers, magazines and TV for information about what products to buy. Want to know [...]
Brain Dead Phone Messages
Have you ever tried calling yourself to see what happens?No, this isn't an existential meandering. It is a customer service rant.I had to return phone calls to three people and here's what I heard:1. A fax beep. Please disconnect your fax machine from your phone line. Nothing is worse than hearing the shrill fax siren [...]
Have you ever been misquoted?
When I was in journalism school, the first thing the professors had us do was interview a classmate. It helped to build rapport with other students and let us practice our new interviewing skills.But it also gave us a shocking insight into the news writing process. There wasn't a person in the room who didn't [...]
Space Mountain: The Final Frontier of Peer Pressure
Remember the first time you drove a car?Wasn't it the biggest day in your life?Same is true for my niece who is 9-years old and just drove her first car at Disney World's go kart ride. She was really thrilled because:1. She was 51 and 7/8 inches and the sign said you had to be [...]
My, what big ears you have.. The better to brand Disney, my dear
When I was growing up in the 60's perhaps the biggest status symbol was a Mickey Mouse hat. You know, the black beanie with the big ears and your name stitched on the front.It was the sign that your family went far away to the best theme park in the world.People wore their ears with [...]
It's a small world after all
My favorite ride at Disneyland is "Its A Small World" which features a cute song and thousands of puppets that portray the peoples of the world. I'm delighted that my nieces and nephew liked it so much they wanted to go on it a second time. Fortunately, there was no line and we even stayed [...]
Disneyland Trilogy:
I took my nieces (ages 9 and 8) and nephew (age 4) to Disney World the other day. As the ad says, "Tickets, $300, airfare, $500, hotel $200, food $100, souvenirs, $50. The experience was priceless.I also learned a few valuable marketing lessons which I'll share in three other posts to this blog. Dan JanalYour [...]
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