PR LEADS General Advice

Who wouldn't want a celebrity to endorse your book?In fact when new clients come to me and show me their books, I look for the endorsements to see how "expert" they really are! Many of them do have endorsements by great people like Mark Victor Hansen, Ken Blanchard, Steven Covey and the presidents of major [...]

The end of summer means trips to the Minnesota State Fair, the beach and saying good bye to summer. But it also serves as a reminder that the Christmas holiday season is right around the corner -- at least in the eyes of magazine editors. For it is now that they are beginning to prepare [...]

J. Mark Davis, Valitus Group, Inc., http://www.valitusgroup.com asks:See this link for a quote of mine that was used in today's edition of USA Today: http://www.usatoday.com/money/workplace/2006-08-21-salaries-usat_x.htm. I am still trying to figure out what makes sense in terms of reprints and website posting. The latter seems a bit steep - $1000 for posting the article on [...]

Sunday mornings are my favorite day of the week - but not for the reason you think.You seek, every Sunday morning, the New York Times arrives at my doorstep and I read the "Career Couch" column in the business section. Without fail, anywhere from 3 to 5 PR LEADS clients are quoted in that column! [...]

This is a question I hear often. Fortunately, I have three important answers.1. Bob Pike, the legendary trainer, told me that all speakers should strive to be the go-to guy, the only person that meeting planners think of when they say "I need a speaker." (of course, you can substitute the word speaker for consultant, [...]

I just spoke to the San Diego Chapter of the National Speakers Association today (August 8, 2006).The good news for you is that we recorded the presentation on my telephone replay line, so you can listen to it from 1 p.m. Eastern time on Thursday August 10 to September 8, 2006.I spoke about:- how speakers [...]

"Do you get leads from O magazine?" asks Karen Salmansohn, author of "Ballsy."Yes, we do, but they are cleverly disguised! As you might suspect, if a reporter said she worked for O, she'd be swamped with responses. So they do post queries, and they just say they are a freelancer and give a yahoo.com address, [...]

Would you like to be a guest on a top national TV showlike Oprah, Good Morning America, Today Show or Fox NewsChannel?Of course you would because there are few faster waysto instantly reach millions of people and boost yoursales than getting big-time TV publicity.In the publishing world, it's no secret the rightnational TV appearance can [...]

Every month, I get checks in affiliate commissions from other companies that pay me to promote their services to my clients. You have to realize that I hate doing sales and wouldn't lift a phone to make a cold call, so making more than $1,000 a month from these affiliate programs is especially satisfying.Mind you, [...]

Colleen Kettenhofen, co-author of "The Masters of Success" asks:I wanted to tell you they showed the cover of my book on the Today show this morning. The exact "anthology" I'm in, and featured one of the authors. Would it be possible to say that my book was featured on the show, or something like, "as [...]