How to Get Reporters to Give You the Red Carpet Treatment
Think... Hollywood.
Pitching Reporters: Don’t Make These 10 Mistakes
Don’t even think of breaking these rules if you want to get published.
Should I Reply to Every Question the Reporter Asks?
No, and here's why.
The Best Marketing Tactic for Speakers
Dan JanalPublicity Futurist and Speaker What’s the best marketing tactic for a speaker? You might think it is the one-sheet, or the video, or the cold call. But you’d be wrong. You might even expect me to say publicity. But I won’t and I’d be wrong if I did. Leave it to speaker [...]
Crisis Communications Consulting Is Not As Easy As It Looks
Dan JanalPublicity Futurist and Speaker Whenever there’s a crisis, it seems that every PR person jumps up and down to criticize or comment on how bad a job a PR firm or PR department is doing. It seems that everyone has a easy solution to help Target or Governor Christie. Second-guessing is [...]
Publicity tips from Amazon's Jeff Bezos
Dan JanalMarketing and Publicity Speaker Be Seen. Be Heard. Bezos Those of us who have played in the technology space for 30 years know the name Jeff Bezos very well. Before last week, you might not have heard of Jeff, but you definitely heard about his company. He’s the founder, CEO and visionary [...]
Publicity Speaker Dan Janal Pays Tribute to Jay Conrad Levinson of "Guerrilla Marketing" Books
Jay Conrad Levinson One of the immortals of the entrepreneurial world died last week. I think it would be nice to honor Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books that changed the lives of many entrepreneurs, including me. More than any other author with the possible exception [...]
Are You Looking Forward to Part 2 of 2013?
Dan Janal July marks the start of the second half of the year. It’s a good time to benchmark your activities. Here are questions to get you focused: 1. Are you on plan? 1a. Do you have a plan? 2. Look at your numbers on your P&L and double them. Are you on [...]
Book Pubishing: Is This a Good Book Launch Strategy?
Internet Marketing Confidential Riddle me this, Batman, as the Joker said to the thief… Here’s a book marketing strategy told to me: 1. When you speak and do your book launch, offer your book for free in eBook format. If you do this, zillions of people will get your book for free. Amazon [...]
Who Is the Biggest Liar on the Internet? adapated from "Internet Marketing Confidential" book
Who is the biggest liar on the Internet? You. That’s because you probably have unrealistic expectations about what can be accomplished, how much time it takes, what skills you need and how much money you can earn. If you don’t have goals with numbers, then you are lying to yourself. How will you ever know [...]
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