Press releases

How To Beat Writer's Block — Every time!

Every article in the world has already been written - not! Ever had trouble thinking up an idea for an article? Hasn't everyone? This article will show you how to come up with great articles that position you as a thought leader.

How To Beat Writer's Block — Every time!2016-11-28T23:38:25+00:00

Marketing tips from George Washington

In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1.    Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2.    Eat the cherries, but don’t chop down the [...]

Marketing tips from George Washington2016-11-28T23:38:26+00:00

Here's a press release distribution service that's low cost and highly effective

If  you'd like to see your press release posted for dozens of top media sites, including Forbes.com Reuters, Hoovers.com, Marketwatch.com and dozens of city business journals, you need to use my new source for press release distribution. It's amazingly affordable at just $295 per release (which goes to top tier newspapers and targeted vertical market [...]

Here's a press release distribution service that's low cost and highly effective2016-11-28T23:38:26+00:00

How not to pitch a reporter

  How not to pitch a reporter PR LEADS alum Jonathan Fields wrote a great article for the Huffington Post on how not to pitch reporters. He cited his own experience with a PR person who mass mailed a canned pitch. Read the article at: http://www.huffingtonpost.com/2009/09/29/book-pitch-gone-bad-how-t_n_303197.html I posted a response: As a former reporter (and [...]

How not to pitch a reporter2016-11-28T23:38:26+00:00

Surprise! Reporters like RELEVANT follow up phone calls

  Frankly, I was stunned to read this report that shows that reporters actually like to receive follow up phone calls. Most reporters don't answer their phones, so this is doubly shocking. I think the key here is the word RELEVANT phone calls. Don't call them to ask "did you get my pitch." They will [...]

Surprise! Reporters like RELEVANT follow up phone calls2009-06-09T08:30:17+00:00

How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People

Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist!   If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters.  This way they will contact you when [...]

How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People2016-11-28T23:38:27+00:00

Getting the Most from Your Press Releases

Another PR Leads Expert Teleclass on Thursday, December 4, 2008 Let's be honest. Press releases in today's digital media age can spread far and wide in record time, thanks to many fee and free press release distribution services. The real questions to consider are: Are your press releases really delivering the results you need? Are [...]

Getting the Most from Your Press Releases2008-11-26T12:01:22+00:00

Online press releases attract consumers: Study shows

Online press releases are an effective tool for attracting leads from consumers and business customers, a new study shows.As reported in Shel Holtz' blog, Dr. MIhaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa [...]

Online press releases attract consumers: Study shows2016-11-28T23:38:32+00:00

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