Marketing

Speakers and Authors: How to Brand Yourself and Become a Category of One

For speakers and authors who want to get clients. the message is clear: your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most consultants and thought leaders don’t know how to be unique. Here are a few tips on [...]

Speakers and Authors: How to Brand Yourself and Become a Category of OneDan Janal2016-11-28T23:38:24+00:00

Consultants and speakers: What to do when the client backs away from the deal?

What do you do when a client tells you they want to cancel the contract? That’s a problem one of my coaching clients faced the other day when a client wanted to cancel a large contract. Here are a few ideas that can help you if you are faced with a client who wants to back out of a project.

Consultants and speakers: What to do when the client backs away from the deal?Dan Janal2016-11-28T23:38:24+00:00

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Marketing Helps Defeat the RecessionDan Janal2016-11-28T23:38:24+00:00

Play Ball! It’s Opening Day

I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]

Play Ball! It’s Opening DayDan Janal2016-11-28T23:38:25+00:00

It's time to do a competitive audit to see how your marketing stands up

Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.

It's time to do a competitive audit to see how your marketing stands upDan Janal2016-11-28T23:38:25+00:00

Branding Like Lady Gaga

The music world is going goo goo over Lady Gaga. She's the hottest act out there and there are branding lessons you need to know from her, even if you don't follow her music.

Branding Like Lady GagaDan Janal2016-11-28T23:38:25+00:00

Do Your Clients Know What You Do?

Most entrepreneurs consider it a lucky day when they make a sale. Even better if the client buys a recurring program, like a subscription to a service, like PRLEADS or a coaching program that meets every month. But many entrepreneurs don’t realize they might be leaving money on the table. “Most of your [...]

Do Your Clients Know What You Do?Dan Janal2016-11-28T23:38:25+00:00

Marketing tips from George Washington

In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]

Marketing tips from George WashingtonDan Janal2016-11-28T23:38:26+00:00

Marketing Wizard Dan Janal Predicts 3 SuperBowl Winners

It's five hours before the kickoff for the Super Bowl and I'm set to make my iron-clad predictions. With apologies to the Who and their Pinball Wizard, I'll put on my Marketing Wizard hat to predict the three winners are in this year's Super Bowl. 1. The Who. This year's halftime act will expose hundreds [...]

Marketing Wizard Dan Janal Predicts 3 SuperBowl WinnersDan Janal2016-11-28T23:38:26+00:00

Teleseminar Replay: Four Simple Steps To Double Website Sales Replay

Did you miss the call I did last night with Rob Goyette? If so, you missed an amazing 60 minute, content-rich session. You can sign up for the replay here: http://www.HowToMarketBetter.com/dan Rob Goyette taught a special teleclass for you called "Four Simple Steps You Can Take To Double Your Website Sales". Rob's an expert with [...]

Teleseminar Replay: Four Simple Steps To Double Website Sales ReplayDan Janal2009-09-10T09:07:22+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity