Marketing

Referral Key Reviewed by Publicity Expert Dan Janal

Are You Taking on New Clients? Have you seen this subject line in an email? I’m betting you have. I’ve gotten a dozen messages from colleagues with the same message. No. It isn’t spam. It’s from a company called Referral Key They let you post a profile of your business and identify the types of [...]

Referral Key Reviewed by Publicity Expert Dan JanalDan Janal2016-11-28T23:38:21+00:00

Publicity and Marketing Tips from a Million Dollar Realtor

Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]

Publicity and Marketing Tips from a Million Dollar RealtorDan Janal2016-11-28T23:38:21+00:00

Is it time to reinvent yourself and your business?

A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]

Is it time to reinvent yourself and your business?Dan Janal2016-11-28T23:38:21+00:00

Who Said Marketing Was Hard?

Every Saturday I go to my Spanish class. It isn’t easy and it isn’t necessarily fun. But I go anyway. Learning a language is difficult. I find that the only way I retain info is by speaking it, writing it and hearing it. Many times. After a while, it sinks in. No one every said [...]

Who Said Marketing Was Hard?Dan Janal2016-11-28T23:38:22+00:00

How Not to Do Customer Service

How many times have you received messages from companies that were doing things for “your convenience” when in reality it was for their convenience? I might not mind them doing it, but they should be honest.

How Not to Do Customer ServiceDan Janal2016-11-28T23:38:23+00:00

Is Your Website Speaking the Same Language as Your Prospects?

I recently visited Madrid and had a wonderful time. But at many times, I felt like a stranger in a strange land. I realized that feeling affects many visitors to your website. Here's why Your website prospects are like tourists in a foreign country. They don't know you. They don't trust you. They have many [...]

Is Your Website Speaking the Same Language as Your Prospects?Dan Janal2016-11-28T23:38:23+00:00

Position Yourself as an Expert: Host Your Own Contest

I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.

Position Yourself as an Expert: Host Your Own ContestDan Janal2016-11-28T23:38:23+00:00

Get More Client by Asking “Disqualifying Questions”

What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both.

Get More Client by Asking “Disqualifying Questions”Dan Janal2016-11-28T23:38:23+00:00

How one consultant gets tons of press with PR LEADS and how maximizes the results

In building my business, I've found PRLeads very useful. Here's how I use it.

How one consultant gets tons of press with PR LEADS and how maximizes the resultsDan Janal2016-11-28T23:38:23+00:00

Consultants and Service Professionals: Should You Put an Expiration Date on Your Proposals?

Professionals and consultants who write proposals might wonder if they should be a deadline on their proposals, or if they should make the proposal open-ended. I’d suggest you always put an expiration date on your proposals. Here are six reasons why.

Consultants and Service Professionals: Should You Put an Expiration Date on Your Proposals?Dan Janal2016-11-28T23:38:23+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity