Marketing

The Biggest Marketing Mistake I Ever Made

Several years ago, I was asked to write a regular blog for a startup named Duct Tape Marketing. I did and that company grew. In fact, their listings began to outshine my listings on Google for the same article! So I quit writing for them. After all, I didn’t want Google searchers going to their [...]

The Biggest Marketing Mistake I Ever MadeDan Janal2016-11-28T23:38:14+00:00

Free Publicity Advice: Ready to Say Bye-Bye to Your Boring Bio? Here’s How!

by Nancy Juetten Nancy Juetten Out here in free agent nation, millions of independent business professionals are pounding the pavement, attending networking events, and sharing their messages via cyberspace and social networks as they seek more perfect clients and media opportunities. The trouble is, many of them are failing to launch because the [...]

Free Publicity Advice: Ready to Say Bye-Bye to Your Boring Bio? Here’s How!Dan Janal2016-11-28T23:38:15+00:00

How to Find Your Ideal Coaching Client Who Won't Drive You Crazy

3 Steps to Identifying Your Key Customer When I coach my clients, and I ask them who their ideal client is, they usually say, “Everyone.” That’s because they honestly believe that their message can help everyone. And it probably can. The trouble is, the market doesn’t like solutions that appeal to the masses. They want [...]

How to Find Your Ideal Coaching Client Who Won't Drive You CrazyDan Janal2016-11-28T23:38:17+00:00

Groupon’s Marketing Lesson: Do You Know Who Your Customers Are?

Everyone’s concerned about Google keeping tabs on your privacy. Here’s one group of businesses that apparently don’t keep tabs on you – restaurateurs. Here’s the story. I bought a Groupon for a restaurant. I actually buy lots of them – Groupon has taught me never to pay full price for a meal – but that’s [...]

Groupon’s Marketing Lesson: Do You Know Who Your Customers Are?Dan Janal2016-11-28T23:38:18+00:00

How to Get Your Book Published in 2012 – Tips from Jeff Davidson

Jeff Davidson has written more than 50 books in almost as many countries. Here's an interesting radio interview where Jeff talk about how to get a book published, how to write a book and how to get focused on writing your book. http://bit.ly/yYEHvW Lots of good info here! [...]

How to Get Your Book Published in 2012 – Tips from Jeff DavidsonDan Janal2016-11-28T23:38:18+00:00

Speaker Reinvention Tips from David McNally

The need for speakers and consultants to reinvent themselves has been a grand theme over the past two years as the economy, social media and the great re-set seem to have changed everything. I had the pleasure of hearing NSA speaker hall of famer David McNally present a few insightful tips at the [...]

Speaker Reinvention Tips from David McNallyDan Janal2016-11-28T23:38:18+00:00

Connect with Your Fans If You Want to Sell Books

Four young authors are selling lots of books and are inspiring a lot of people at the 21st Century Book Marketing Conference, including me! They are selling lots of books and their stories are all different. Rick German, a coach and author of “Monetize Your Passion” says he networked like mad with other authors in [...]

Connect with Your Fans If You Want to Sell BooksDan Janal2011-10-16T17:24:59+00:00

Publicity Tactic: Are Your Biggest Competitors Really Your Best Friends?

My article on Publicity Ethics last week really struck a chord. I received many “good job” messages and only a handful of unsubs. Vijay asked a good question. Could I provide examples of “co-opetition” the word that means how to work with your competitors? Some of my best friends are “competitors.” That is, we all [...]

Publicity Tactic: Are Your Biggest Competitors Really Your Best Friends?Dan Janal2016-11-28T23:38:19+00:00

5 Ways To Improve Your Marketing Today

By Alex Goldfayn http://www.TechnologyTailor.com Here are five actions you can take today to improve your marketing immediately: 1. Call one customer and ask what they love about your product most. Incorporate this into your message. 2. Write one paragraph about your newest product and cite no technical specifications or details. Focus strictly on [...]

5 Ways To Improve Your Marketing TodayDan Janal2016-11-28T23:38:19+00:00

How to Attract High-Paying Clients for Independent Professionals and Consultants

By Henry DeVries New Client Marketing Institute email: hdevries@ucsd.edu web: http://www.newclientmarketing.com Time to read this article: three minutes. In this guest blog post: How to Attract Clients by Typing and Talking Learn insider secrets on how to turn your expertise into clients If you are an independent professional or consultant, what should [...]

How to Attract High-Paying Clients for Independent Professionals and ConsultantsDan Janal2016-11-28T23:38:19+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity