How to Get Reporters to Give You the Red Carpet Treatment
Think... Hollywood.
Pitching Reporters: Don’t Make These 10 Mistakes
Don’t even think of breaking these rules if you want to get published.
5 More Media Training Tips That Help People Find And Remember You
A lot of it has to do with branding and search engine marketing, actually.
Checklist: Get Publicity When You Speak at Conferences
Reporters may be your most important audience.
Piggybacking: A Quick, Easy Way to Get Publicity
Use what's already out there.
Free Publicity Tip: Great Way to Re-Use Your Pitch Letters
Didn't get picked? Get in anyway - here's now.
Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and Producers
People have shorter attention spans than ever before.
Do Online Media Articles Convey Credibility?
Just look at what's happening.
How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]
4 #Publicity Lessons from the Ice Bucket Challenge
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]
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