Book publicity

Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.

Publicity Tactics: Does Old Media Still Matter?Dan Janal2016-11-28T23:38:24+00:00

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Marketing Helps Defeat the RecessionDan Janal2016-11-28T23:38:24+00:00

Here's a press release distribution service that's low cost and highly effective

If you'd like to see your press release posted for dozens of top media sites, including Forbes.com Reuters, Hoovers.com, Marketwatch.com and dozens of city business journals, you need to use my new source for press release distribution. It's amazingly affordable at just $295 per release (which goes to top tier newspapers and targeted vertical market [...]

Here's a press release distribution service that's low cost and highly effectiveDan Janal2016-11-28T23:38:26+00:00

Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought Leadership

Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet. "I've used [...]

Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought LeadershipDan Janal2016-11-28T23:38:26+00:00

Publicity Coach Dan Janal Named One of “30 PR Experts to Follow on Twitter”

Minneapolis – January 15, 2010 – Publicity coach Dan Janal has been named one of the top “30 PR Experts You Should Follow on Twitter” by eReleases.com. "Dan Janal is a recognized publicity expert who understands the media. His PR LEADS service offers a unique way for users to reach targeted journalists under deadline," said [...]

Publicity Coach Dan Janal Named One of “30 PR Experts to Follow on Twitter”Dan Janal2016-11-28T23:38:26+00:00

Corporate sponsors could be looking for speakers and authors like you; Will they find you?

Linda Hollander helps teach speakers and authors how to get corporate sponsorships. She thinks that companies are fed up with risky celebrities and will be looking to find "real people." Here's an excerpt from her ezine: With the recent implosion of the Tiger Woods brand, corporate sponsors will be thinking differently about where they put [...]

Corporate sponsors could be looking for speakers and authors like you; Will they find you?Dan Janal2016-11-28T23:38:26+00:00

Teleseminar: Are you sabotaging your publicity program?

Are you sabotaging your publicity program? Many people shoot themselves in their feet when it comes to creating and executing their publicity programs. After 9 years of running PR LEADS and dealing with more than 4,000 people, I’ve seen it happen time and time again for many different reasons. Join me in the 45-minute teleseminar [...]

Teleseminar: Are you sabotaging your publicity program?Dan Janal2016-11-28T23:38:26+00:00

Walmart.com's ploy: Good news for readers is bad news for authors

The good news is that Walmart.com is selling upcoming hot books -- including Sarah Palin's book -- for $10. The better news is that Amazon is either going to match them or go a penny better. And that includes shipping! While this is good news for readers, it is bad news for authors. I don't [...]

Walmart.com's ploy: Good news for readers is bad news for authorsDan Janal2009-10-16T13:16:40+00:00

How not to pitch a reporter

How not to pitch a reporter PR LEADS alum Jonathan Fields wrote a great article for the Huffington Post on how not to pitch reporters. He cited his own experience with a PR person who mass mailed a canned pitch. Read the article at: http://www.huffingtonpost.com/2009/09/29/book-pitch-gone-bad-how-t_n_303197.html I posted a response: As a former reporter (and [...]

How not to pitch a reporterDan Janal2016-11-28T23:38:26+00:00

Here's how to get on the Ellen TV show

Here's what TV producers are looking for in a guest Steve Spangler is a scientist who creates cool tools to teach kids about science. He's also appeared on Ellen numerous times. So when he spoke to the National Speakers Association a few weeks ago, he offered these tips to get on Ellen. -- Don't [...]

Here's how to get on the Ellen TV showDan Janal2009-08-31T11:42:38+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity