I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]
I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]
According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you [...]
One of TED’s most watched talks was by Amy Cuddy, the Harvard professor who captivated the world with her personal story and her advice to use a “power pose” a la Wonder Woman to gain confidence. Apparently, a publisher took note of her massive audience and convinced her to write a book, which came out [...]
My webinar on how to sell more books on Amazon was a great success! I did the webinar as a fundraiser for charity and more than 75 people ordered! You’ll be pleased to know that checks are being sent to the Wounded Warrior Project, St. Jude’s and Pets and People Together (a local Minneapolis charity [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]
Have you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two articles, one on how to learn a foreign language, another on arctic explorers. Both books sounded fascinating. What is [...]
If you want to target like a laser and find the reporters who cover your topic, media lists can help you by saving you time and money. If you want to cover the bases and let all the publications in your industry know about your new services, media lists can help you prepare a saturation [...]
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