How to Pitch Reporters and Get Results: A Reporter’s Point of View
It's called "selling with noble purpose" for a reason.
My Perfect Headline Generator
Headlines captivate readers. This will help.
How to Ace Media Interviews
Yes, you can help them by providing questions.
Do Online Media Articles Convey Credibility?
Just look at what's happening.
Pitching: When Should I Pitch Reporters?
There's a simple formula, and help available.
Brand Extension: The Future of Reinvention
Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]
Write Social Media Posts that Get Action
So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]
The Next Generation of Networking
For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]
How can I pitch my story to reporters?
People ask me how to pitch their stories to reporters. Here are my key tips. I’ve written them with an economy of words because you should too! You can get your point across by writing short messages. Find the right reporter. Read a few articles to get to know them. Determine which part of [...]
Getting Results from Your Press Releases
There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]
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