Book marketing

Play Ball! It’s Opening Day

I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]

Play Ball! It’s Opening DayDan Janal2016-11-28T23:38:25+00:00

Marketing tips from George Washington

In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]

Marketing tips from George WashingtonDan Janal2016-11-28T23:38:26+00:00

Bold prediction: iPad will change books and publishing as we know it

Since I'm knowm for making bold predictions, let me put my neck on the line one more time. I'm usually right, so it's a prety safe bet! I predict the iPad will change books and publishing as we know it. To look to future, I look to the past. Let me explain. Back in the [...]

Bold prediction: iPad will change books and publishing as we know itDan Janal2016-11-28T23:38:26+00:00

Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought Leadership

Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet. "I've used [...]

Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought LeadershipDan Janal2016-11-28T23:38:26+00:00

Walmart.com's ploy: Good news for readers is bad news for authors

The good news is that Walmart.com is selling upcoming hot books -- including Sarah Palin's book -- for $10. The better news is that Amazon is either going to match them or go a penny better. And that includes shipping! While this is good news for readers, it is bad news for authors. I don't [...]

Walmart.com's ploy: Good news for readers is bad news for authorsDan Janal2009-10-16T13:16:40+00:00

How to use publicity to boost your webinar sales

Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

How to use publicity to boost your webinar salesDan Janal2016-11-28T23:38:27+00:00

Publicity Expert Dan Janal to Speak at “Publishing at Sea” Conference

Publicity expert Dan Janal will be on the faculty for the “Publishing at Sea” seminar, the first event for independent book publishers who want to learn how to sell more books while aboard a luxury cruise ship. Janal is the founder of PR LEADS, a publicity service that has helped more than 3,000 authors [...]

Publicity Expert Dan Janal to Speak at “Publishing at Sea” ConferenceDan Janal2016-11-28T23:38:31+00:00

New directory helps you appear on national TV shows!

My friend Steve Harrison gave me an advance copy of hisnew directory that shows all the contact infoanyone needs to appear on top TV shows! It is very, very good,so I wanted to share the info with you so you can getyour very own copy.Hhis "Harrison's Guide" directory/database which gives you927 key contacts at the [...]

New directory helps you appear on national TV shows!Dan Janal2016-11-28T23:38:34+00:00

Should I Launch a Radio Publicity Campaign over the Holidays?

Alex Carroll, the guru of Radio Publicity, offered this advice:Most radio shows don't book interviews any further than 2 weeksin advance.Furthermore, most radio shows take vacation starting Dec. 15-20th and won't get back into the swing of things until Monday,Jan 7th next year.That being said, I think your best bet is to send yourpostcards out [...]

Should I Launch a Radio Publicity Campaign over the Holidays?Dan Janal2007-11-26T09:40:00+00:00

New York Times Reveals Secrets of its Best-Seller Lists

The New York Times Best-Seller List, the gold standard for authors, revealed a little bit of how they choose the books that make the list in today's newspaper (October 21, 2007). You'll have to subscribe to the online edition to read the article as the site is membership driven.Interesting insights include:- bulk sales are discounted [...]

New York Times Reveals Secrets of its Best-Seller ListsDan Janal2016-11-28T23:38:39+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity