Book marketing

Which Are More Popular E-books or Paperbacks?

CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]

Which Are More Popular E-books or Paperbacks?Dan Janal2011-04-20T09:26:44+00:00

How can I get my self-help book for women reviewed in USA TODAY?

Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.

How can I get my self-help book for women reviewed in USA TODAY?Dan Janal2016-11-28T23:38:22+00:00

Can you sell books at Costco?

Book marketing guru John Kremer reports that one of his follows did a book signing at Costco. The author thought his results were extraordinary.

Can you sell books at Costco?Dan Janal2011-03-01T16:51:56+00:00

BlogWorld: The New Influencers: Bloggers and Social Media Producers

Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld:

BlogWorld: The New Influencers: Bloggers and Social Media ProducersDan Janal2016-11-28T23:38:22+00:00

Teleseminar: Using Social Media to Launch Your Book

In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.

Teleseminar: Using Social Media to Launch Your BookDan Janal2016-11-28T23:38:22+00:00

What’s the secret to selling books?

John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.

What’s the secret to selling books?Dan Janal2016-11-28T23:38:22+00:00

Huffington, Book Editors to Speak at 21st Century Book Marketing Event

The smartest people in the book world -- publishers, publicists, marketers, social media experts and authors -- will be gathering in San Diego on September 25 & 26th to reveal their secrets and share the latest information on how to launch a book in the 21st century. Arianna Huffington, along with high-level executives [...]

Huffington, Book Editors to Speak at 21st Century Book Marketing EventDan Janal2016-11-28T23:38:23+00:00

A Book Signing at a Restaurant?

Would you hold a book signing at a restaurant? That's what Ian & Margery Punnett, authors of "Dizzy the Mutt with the Propeller Butt" are planning to do on Saturday, August 7th from 9am-11am, at the Longfellow Grill in Edina, MN. You gotta go where the buyers are, and if they think that's the place [...]

A Book Signing at a Restaurant?Dan Janal2016-11-28T23:38:23+00:00

How Can a Dead Author Have a Platform?

No self-respecting publisher today will talk to an author who doesn't have a large "platform" of followers who will by a book and a marketing plan that shows how the author will sell the book. So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life? [...]

How Can a Dead Author Have a Platform?Dan Janal2016-11-28T23:38:23+00:00

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Marketing Helps Defeat the RecessionDan Janal2016-11-28T23:38:24+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity