If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]
Mari Smith I had the pleasure of hearing the Queen of Facebook, Mari Smith, forecast the coming trends for this social media giant. 1. Post content everywhere. You don’t have to worry about “fear of duplication.” The average post is drowned out by other posts in a matter of minutes. Most posts will [...]
Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number [...]
Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]
I was at Alan Weiss’ Million Dollar Consulting (R) Convention in Atlanta last week. I met a lot of interesting people who had fascinating ideas about marketing. I’d like to share a few of my keepers. I hope they help you! Alan Weiss, Author of "Thrive: Stop Wishing Your Life Away" and "Alan Weiss on [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]
PR used to be only about influencing the media to get them to tell their readers you are doing great things. The Internet has changed that. While the media plays an important role in creating visibility and credibility, there are many more ways to reach your target audience. Obviously social media is the [...]
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My pal Rick Frishman, publisher of Morgan James Publishers also Rick Frishman produces the Author 101 University which was held this past weekend in Las Vegas. Here are notes: · Traditional publishing model is antiquated. New models are taking hold that serve the author and reader much better. · “You don’t make money [...]
Internet Marketing Confidential Riddle me this, Batman, as the Joker said to the thief… Here’s a book marketing strategy told to me: 1. When you speak and do your book launch, offer your book for free in eBook format. If you do this, zillions of people will get your book for free. Amazon [...]
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