Book marketing

Writing a Book? Get Beta Readers

When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people [...]

Writing a Book? Get Beta Readers2017-05-30T23:28:02+00:00

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]

What’s Wrong with Podcasts2017-01-05T20:32:11+00:00

Marketing Trends from Leadpages’ Converted Conference

David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t [...]

Marketing Trends from Leadpages’ Converted Conference2016-11-28T23:38:10+00:00

Why I Won’t Buy Your Book for 99 Cents

  I’ve been trying to crack the code for selling books online without spending a fortune on “bestseller campaigns” or spending thousands of hours pestering friends to buy books. So when one of my trusted consultants suggested I sign up for Goodreads and Bookbub, which I did. Goodreads is a wonderful service that lets you [...]

Why I Won’t Buy Your Book for 99 Cents2016-11-28T23:38:10+00:00

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

You Know You’ve Arrived When…2016-11-28T23:38:10+00:00

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Quote Me! Thoughts About Plagiarism2016-11-28T23:38:10+00:00

8 Marketing Lessons from Muhammad Ali

Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]

8 Marketing Lessons from Muhammad Ali2016-11-28T23:38:10+00:00

Video Tips for Authors and Speakers

If your demo reel is getting long in the tooth, it’s time to shoot some fresh material. Unfortunately, speaker videographers can cost a bundle. But I’ve heard good things from speakers who hired wedding photographers to shoot and edit their videos. That’s because wedding videographers are experienced with multiple camera angles and sound. They also [...]

Video Tips for Authors and Speakers2016-11-28T23:38:11+00:00

The Importance of Having a Platform for Authors and Speakers

One of TED’s most watched talks was by Amy Cuddy, the Harvard professor who captivated the world with her personal story and her advice to use a “power pose” a la Wonder Woman to gain confidence. Apparently, a publisher took note of her massive audience and convinced her to write a book, which came out [...]

The Importance of Having a Platform for Authors and Speakers2016-11-28T23:38:11+00:00

How to sell more books on Amazon with an Author Page

My webinar on how to sell more books on Amazon was a great success! I did the webinar as a fundraiser for charity and more than 75 people ordered! You’ll be pleased to know that checks are being sent to the Wounded Warrior Project, St. Jude’s and Pets and People Together (a local Minneapolis charity [...]

How to sell more books on Amazon with an Author Page2016-11-28T23:38:11+00:00

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