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Dan Janal

About Dan Janal

Dan Janal is Founder and President of PR LEADS Expert Resource Network.

USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.

The San Francisco Chronicle called Dan Janal “an Email marketing expert.”

The LA Times called Dan Janal “an Internet marketing expert.”

Join PR Leads today and get Dan Janal's 30+ years of media and publicity experience on your side and in your corner.

Free Publicity Tactic: Write with Your Gut

Last week, I wrote an irreverent tirade about bogus contests. I got a lot of positive emails. Thank you. I actually had thought about pulling that article because, well, I didn’t know if I was just ranting or if it would actually help people. I decided to print it because it might resonate with some [...]

Free Publicity Tactic: Write with Your Gut2012-06-18T23:07:30+00:00

The Best Laptop – Ever! Again!

Apple has introduced another new laptop and the media is gushing – again. Just about every newspaper you pick up claims this laptop is the best ever. Ever. It has everything – including a hefty price tag. Notice I am purposely omitting the model number. That’s because I want this article to remain evergreen. You [...]

The Best Laptop – Ever! Again!2016-11-28T23:38:17+00:00

Please Don’t Ask Me to Vote for Your Stupid Contest

Hardly a day goes by without a client, former client, or former friend of a friend of a client asking me to vote for them in a so-called “contest.” It seems they’ve been nominated for “best new website design for a company with less than $100 in revenues” or “best new book” and they need [...]

Please Don’t Ask Me to Vote for Your Stupid Contest2016-11-28T23:38:17+00:00

Free Publicity Tactics: 10 Reasons People Aren’t Retweeting Your Tweets

Twitter is a great tool for getting free publicity for your small business. That’s because people who read your tweets can re-tweet or forward tweets to their followers. But many business owners are missing opportunities to maximize their exposure because their tweets aren’t up to snuff. Here are 10 ways to improve the re-tweetability of [...]

Free Publicity Tactics: 10 Reasons People Aren’t Retweeting Your Tweets2016-11-28T23:38:17+00:00

Amazon Bans Junk e-books

Hallelujah! Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content. The idea is you buy the product, then you buy [...]

Amazon Bans Junk e-books2016-11-28T23:38:17+00:00

12 Reasons the Facebook IPO Failed

Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons. 1. The public is not as dumb as Wall Street thinks. They’ve been through numerous tulip bulb fantasies before and have seen them blow up in their faces. Maybe the small investor is becoming risk averse. 2. Where’s the [...]

12 Reasons the Facebook IPO Failed2016-11-28T23:38:17+00:00

Not All Publicity Is Good Publicity

Have you ever gone to Facebook to look for the ads? Have you ever clicked on an ad? I’m not sure I’ve ever clicked on an ad, but I do know that they know who I am. Nearly every ad I see is related to publicity. They know I’m a PR guy, not a dance [...]

Not All Publicity Is Good Publicity2016-11-28T23:38:17+00:00

Book Review: “The Art of Being Unreasonable,” by Eli Broad

By all measures, Eli Broad has led an amazing life. He’s the only person to have started two Fortune 500 companies – KB Home (originally known as Kaufman and Broad), and SunAmerica. Along the way he’s become a billionaire (with a b) and a philanthropist. He continues to be a major influence in the art [...]

Book Review: “The Art of Being Unreasonable,” by Eli Broad2016-11-28T23:38:17+00:00

Using Humor to Get Free Publicity

A PR expert, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be [...]

Using Humor to Get Free Publicity2016-11-28T23:38:17+00:00

Free Publicity Tactics: Finding the Best Media Outlets for Your News

Many people make the mistake of thinking that if they get on the Oprah show, they will become famous and get rich. That’s far from true. In fact, unless you have a real blockbuster story that ties in with what Oprah wants to talk about, you’ll be headed for a dead end. That’s [...]

Free Publicity Tactics: Finding the Best Media Outlets for Your News2016-11-28T23:38:17+00:00
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