with David Garfinkel
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How do you write the perfect pitch letter to reporters? David Garfinkel offers a unique perspective. Not only is he a subscriber to PR Leads who responds to ProfNet queries from reporters, he is a writer who uses ProfNet to find experts to quote in his articles.
David will share examples of pitches that have worked for him, both as a reporter and as an expert who wants to be interviewed.
Seminar participants will read actual samples of pitches David has written and has received. He’ll explain what worked and what didn’t.
You’ll learn:
- How to write the perfect pitch letter
- How to grab a reporter’s attention
- How to read pitches as the reporter reads them – and how to write pitches from reporters’ perspectives
- Why some pitches fail and others lead to interviews
- What reporters are really looking for when they send queries
- How to get the most out of an interview after your successful pitch
David Garfinkel is a master copywriter and direct marketing strategist. He helps successful small to medium businesses accelerate growth through tightly focused, aggressive marketing campaigns. You can read more about him at www.davidgarfinkel.com and read about his books at: www.adheadlines.com and www.killercopytactics.com.
