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Highlights From Previous Editions
Marketing Articles by Sharron Senter:
Sign up for my free monthly marketing tip ezine, Small Biz Survival.
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12 Most Common Newsletter Design Mistakes
Distributing a newsletter can help increase profits dramatically. Unfortunately,
since many businesses are forced to design their own newsletters because of
limited budgets, they often make costly mistakes. I asked Roger Parker, author
of "Looking Good in Print: A Guide to Basic Design for Desktop Publishing" to
write an informative article on how to quickly and easily improve the results of
your newsletters via more effective design techniques.
Small Business Pricing Strategies
Business is sluggish for many small and home-based entrepreneurs. However, never
drop your pricing-pants, unless your customers give you something in return. © 2003 (715 words)
3 Quick Small Biz Marketing Tips
Here are three quick marketing and sales tips to always implement when trying to
increase your small or home-based business' sales. © 2003 (425 words)
Shipping As a Competitive Advantage
Many small business owners skimp on shipping. This is a mistake! Shipping can be
a competitive advantage if managed appropriately. Learn what are reasonable
shipping times, practices, and find out about Media Mail mishaps. © 2003 (718
words)
15 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so,
consider these 15 affordable marketing tactics before mailing your payment,
including: securing value-added items as part of your booth fee, what type of
giveaways to distribute, should you exhibit inside or out, alternative ways to
pay for event booths, what to wear, and a lot more! © 2003 (1563 words)
Insurance & Financial Services Sales Tactics
If you sell insurance, financial services and the like, consider the following
low-cost marketing strategies to help grow your small business, including
aligning your business as a "precertified provider" with reputable businesses
such as banks and hospitals, distributing Fact & Tip Sheets to the media and
more.
© 2003 (1179 words)
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