New directory helps you appear on national TV shows!

My friend Steve Harrison gave me an advance copy of his
new directory that shows all the contact info
anyone needs to appear on top TV shows! It is very, very good,
so I wanted to share the info with you so you can get
your very own copy.

Hhis "Harrison's Guide" directory/database which gives you
927 key contacts at the top 259 top national TV and cable shows
that interview guests.

Steve's directory/database goes far beyond simply providing
the names and numbers of who to contact because it includes
detailed "how to get on" profiles of all the major shows
including Oprah, Montel, Today Show, CNN, Fox News, Larry
King Live, CNBC, Live With Regis & Kelly, Bloomberg TV,
Nightline, Charlie Rose and many, many more -- 259 top shows
in all. You also get monthly updates to keep you current.

=> On Sale Until 6 pm Eastern
this Friday, March 28th

Steve has just released a brand-new, 100% updated edition of
his directory/database. To celebrate, through Friday, March 28th at
6:00 pm EST he's offering the new directory at a big savings.
Go here now to grab your copy:

http://www.appearontoptvshows.com/special/?10064

=> You'll Get Your Private Consult
With Former NBC producer

In addition to big savings, when you respond by this Friday's
deadline you'll also get a private, one-on-one telephone
consultation with a former NBC producer who booked guests
for Dateline NBC and the Today Show. She'll help you craft
your own strategy for getting on national TV shows.

I look forward to seeing you get on national TV very soon!

PS -- Remember, Steve's directory/database will pay for
itself many, many times over the first time you get booked
on a national TV show so go here now before the price goes up:
http://www.appearontoptvshows.com/special/?10064

Should I Launch a Radio Publicity Campaign over the Holidays?

Alex Carroll, the guru of Radio Publicity, offered this advice:

Most radio shows don't book interviews any further than 2 weeks
in advance.

Furthermore, most radio shows take vacation starting Dec. 15-
20th and won't get back into the swing of things until Monday,
Jan 7th next year.

That being said, I think your best bet is to send your
postcards out at the beginning of January. Normally you would
want to give them a little more lead time, but with the way the
holiday season schedule falls, I think if you send them out
before that they'll just get lost in the holiday shuffle.


Alex maintains a comprehensive list of producers of radio shows. You can
learn more about this list and Alex's training tools by clicking here.

New York Times Reveals Secrets of its Best-Seller Lists

The New York Times Best-Seller List, the gold standard for authors, revealed a little bit of how they choose the books that make the list in today's newspaper (October 21, 2007). You'll have to subscribe to the online edition to read the article as the site is membership driven.

Interesting insights include:
- bulk sales are discounted in the sales ranking as they don't want anyone to "game" their system. (Gee, who would do that???)
- long-standing books are sometimes tossed off the list. This rule is rather inconsistent, as "Night" by Elie Weisel was kicked off recently, even though other books that have been on the list for 2-3 years are still on the list, like "The Tipping Point," or "What to Expect When You're Expecting."

Read the article for other interesting points.

One truth the article didn't mention is the value of good publicity in book sales. Current PR LEADS clients Tim Ferriss' "Four Hour Work Week," and Dr. Mark Hyman's "Ultrametabolism" books both made strides on the NY Times Best-Seller List because of their PR and marketing campaigns.

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

By Dan Janal

Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit their websites to buy their books.

This is a critical fallacy that will render your article marketing, book promotion and sales lead generation campaign worthless. People normally don’t buy on the first meeting. You must develop and nurture relationships. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing to build your email list and sell more books, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.

So, how do you get people to come to your website, join your emailing list and buy your books?

At the end of the article you get a bio box, which is your 4 line free ad that allows you to promote yourself, your books and anything else you have to offer. In this bio box, you’re allowed to put a link back to your own website, or your Amazon.com book sales page. You must make it much easier for your prospects to click on this link than to skip it.

To do this effectively, you must create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader. I also suggest creating an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship that will boost your book sales online. If you don’t do this critical step, you’ll never have another chance to sell your books to these people.

Here are three irresistible products to help prospects make the critical decision to visit your website, give you their email addresses and buy your books:

• Free Special reports. Don’t confuse this with newsletters. These are 3-5 page reports on a special topic. Your special reports should include your own insights that prove you are the expert your prospects need and want.

• Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.

• Offer a free chapter or a free sneak preview of your book. This tactic will overcome your prospects’ fears of the unknown. People will get a good feel for your book, get hooked and then buy it.

The most important part of writing articles is getting people to visit web site to buy your books. If you offer these tactics, you will build your list, get more names for your sales funnel, and sell more books online in 6 months.

About the Author:

Internationally recognized Internet Publicity Pioneer and Founder of PR LEADS, Dan Janal has helped thousands of authors just like you build their email list and sell more books with traditional and online media publicity. For more free tips and information that will help you snag more leads in 6 months than you ever thought possible, go to: http://www.articlemarketingexperts.com/articlenewsletter