Online press releases attract consumers: Study shows

Online press releases are an effective tool for attracting leads from consumers and business customers, a new study shows.

As reported in Shel Holtz' blog, Dr. MIhaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed conducted by the Society for New Communication Research for Vocus, which commissioned the research, The research team included Jiyan Wei from Vocus, Shel Holtz, SNCR Executive Director Jen McClure, and Dr. Vorvoreanu. TWI Surveys managed the online survey and produced the data that led to Dr. Vorvoreanu’s presentation on April 23, 2008.

Download the file here (MP3, 11.5Mb, 25:13).

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