USA TODAY Quotes PR LEADER on Front Page!

Penelope Trunk, author of Brazen Careerist: The New Rules for Success, was quoted on the front page of the print edition of USA TODAY, March 29, 2007 in an article about lay offs at Circuit City.

Here's the link to the online edition of the story:

USA TODAY

"PR Leads has been really really good for me. I have gotten two calls from reporters each week that I've done it. To be fair, I am uniquely positioned to benefit from PR Leads, having been on the other side (as a columnist for the Boston Globe and Yahoo Finance) for so long. But I have followed your advice exactly, and I really appreciate all the coaching," Penelope emailed me.

You can read more about Penelope at

http://blog.penelopetrunk.com


Penelope is the third PR LEADER who has been quoted on the front page of USA TODAY. The other highlights are:

Patrick Snow, a motivational speaker, who was featured in an article and picture on the front page. Patrick tells me he was able to DOUBLE his speaking fee after the article appeared.

Arlene Vernon, a human resources consultant and speaker who wows people with Musical Keynotes, also was quoted on the front page of USA TODAY.

If you've been on Page One of USA TODAY because of PR LEADS, please let me know and I'll add you to the list!


Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com

Yanik Silver's Underground 3 Seminar Great for Networking, Learning

Yanik Silver just held his third "Underground" Internet Marketing Conference and it was truly one of the best events I've ever attended (and I've been at many, many events as a speaker and as an attendee.)

Have you ever gone to a conference and run out of business cards?

That's what happened at this conference.

I met lots of great people who are achieving high goals.

I went to learn -- and learn I did, from masters like Ted Nicholas, who gave me great ideas about client retention strategies when we chatted in the hallway. I really appreciate that a big name like Ted, who could easily be anywhere and do anything, stayed at the conference long after his session was over so he could help people. Many big-name speakers come and leave. Ted came and gave, gave, gave. Thanks, Ted!

Prophetically, at the first session, I sat next to Tom Kulzer, president of Aweber and a PR LEADS Alumni Member. He asked me what I wanted to get from the conference and I said, "to learn new ideas." And I did!

He said he was here to meet people. I hadn't really considered the networking aspect. But it was really critical. There were lots of great people to meet and share ideas with. I had several in-depth discussions with Leo Quinn, Matt Gill, Warren Whitlock, Terry Kozlowski and others.

Plus I saw PR LEADERS Kevin Gianni, Tim Ferris, James Lange and Alum John DuCane. It is a small world when you go to a conference and a handful of attendees are your clients!

One of the highlights was when I attended Yanik's MasterMind luncheon where I took the hot seat and got grilled by his clients making seven figures and more. They shocked me out of my complacency and forced me to look at things differently. I am truly grateful for their insights and their spirit of giving. One guy gave me a terrific idea that could launch yet another successful business!

Oh yeah, several people, including speakers, signed up for PR LEADS so it was a profitable venture as well!

I highly recommend you attend Yanik's next Underground conference next year. It is a great place to learn -- from the speakers and the attendees.


Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com/

Do-It-Yourself Publicity Resources

You've seen the easy side of publicity with PR LEADS -- the reporters come to you!

The good news is that this is easy and pretty cheap. So what else can you do with the time you're saving?

Targeting the media you need to reach.

While we are very good at giving you a smorgasboard of opportunities, if you really need to be in Cosmo in six months, we can't be assured of helping you.

That's why you might want to do some PR yourself in addition to PR LEADS.

It isn't rocket science. Anyone can do good PR if you have the right tools.

That's why I'm recommending you read Bob Bly's e-book on "Do It Yourself Public Relations." You'll learn a lot and it doesn't cost a fortune like other ebooks online.

Check it out for yourself and see if you'd benefit from this:
Do-It-Yourself Public Relations

Here are some of the tactics you will learn:
-The easiest way on the planet to get your name into the newspaper or your favorite industry magazine next month -- or even next week.

-Local newspapers and niche magazines are eagerly waiting to promote your product for you. Here’s how to get them started.

-How the Elks, Chamber of Commerce, and the Rotary Club can make you a local celebrity in your community.

-How to promote yourself on the lecture circuit without ever getting on an airplane or even leaving town.

-Simple trick multiplies the number of sales leads by 10 every time you write and publish an article. Not one marketer in 100 takes advantage of it.

-Self-assessment reveals in 10 minutes exactly what about you and your business is of interest to the media.

-Why and how to start writing articles and columns to attract new business – in the publications your best prospects read.

-How to get an editor to publish your article – without ever meeting her or even talking over the phone.

-How to turn a “no” from the media into a “maybe” – and a “maybe” into a “yes.”

-The world’s worst PR strategy … the best … and how to know the difference.

-How to turn your publicity into a direct response mechanism that draws prospects to your website.

And, much, much more!

Here's the link to see for yourself and see if you'd benefit from this:
Do-It-Yourself Public Relations

Let me know what you think!

Dan Janal
Your Fearless PR LEADER

How to Write the Perfect Press Release to Get Visitors to Your Website: teleseminar

Press releases aren’t just for reporters any longer.

Not only can press releases get you visibility in the media, they can be instrumental in getting people to your site. Learn the new rules for press releases so you can get indexed by Google where millions of potential readers and clients could find you.

We’ll interview Mitch Davis, of www.publicrelationssoftware.com as he explains how to write press releases that create business for you. His service www.PublicRelationsSoftware.com can guarantee your press releases will be indexed by Nexis/Lexis, the largest search database used by reporters, and considered by Google for indexing as part of their standard agreement.

You’ll learn:
- how to write headlines that captivate reporters
- how to use keywords and other tools to work effectively with search engines to get great placements
- how to guarantee Google will review your press releases without any chicanery or hidden tricks
- how to distribute 52 press releases a year for less than $20 apiece
- how to ensure your press releases are indexed and saved by Nexis/Lexis, the largest and most used search tool by reporters

You’ll also learn why you should create videos to position yourself as an expert with your clients and reporters.
To register for the teleseminar and/or receive the MP3 file for listening at your convenience, register here:
http://www.prleads.com/2007series/mitchdavis

Mitch is a long-time expert in publicity for authors and speakers. He’s been the publisher of the Directory of Experts and Authorities, a standard reference in America’s newsrooms for several decades.


The one-hour teleseminar will take place on Thursday, March 15 beginning at

2 p.m. Eastern
1 p.m. Central
Noon Mountain
11 a.m. Pacific

To attend this conference or receive the audio file for later listening, please register here:

http://www.prleads.com/2007series/mitchdavis

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

By Dan Janal

Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit their websites to buy their books.

This is a critical fallacy that will render your article marketing, book promotion and sales lead generation campaign worthless. People normally don’t buy on the first meeting. You must develop and nurture relationships. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing to build your email list and sell more books, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.

So, how do you get people to come to your website, join your emailing list and buy your books?

At the end of the article you get a bio box, which is your 4 line free ad that allows you to promote yourself, your books and anything else you have to offer. In this bio box, you’re allowed to put a link back to your own website, or your Amazon.com book sales page. You must make it much easier for your prospects to click on this link than to skip it.

To do this effectively, you must create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader. I also suggest creating an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship that will boost your book sales online. If you don’t do this critical step, you’ll never have another chance to sell your books to these people.

Here are three irresistible products to help prospects make the critical decision to visit your website, give you their email addresses and buy your books:

• Free Special reports. Don’t confuse this with newsletters. These are 3-5 page reports on a special topic. Your special reports should include your own insights that prove you are the expert your prospects need and want.

• Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.

• Offer a free chapter or a free sneak preview of your book. This tactic will overcome your prospects’ fears of the unknown. People will get a good feel for your book, get hooked and then buy it.

The most important part of writing articles is getting people to visit web site to buy your books. If you offer these tactics, you will build your list, get more names for your sales funnel, and sell more books online in 6 months.

About the Author:

Internationally recognized Internet Publicity Pioneer and Founder of PR LEADS, Dan Janal has helped thousands of authors just like you build their email list and sell more books with traditional and online media publicity. For more free tips and information that will help you snag more leads in 6 months than you ever thought possible, go to: http://www.articlemarketingexperts.com/articlenewsletter

Teleseminar: Use Your Book to Build Your Business

You've got a published book or two or ten under your belt. Now what?

In this teleseminar, you'll earn how to use your books to position yourself and your business in the marketplace to gain highly profitable consulting and training contracts. You'll identify key differentiators between buyers of speeches and buyers of training--and tailor your efforts accordingly.

You'll learn how to protect yourself on subrights issues so that you are free to produce other derivative products from your books.

You'll also explore various licensing arrangements to your intellectual property--how to avoid the pitfalls and cash in on the profits.

Join bestselling author Dianna Booher, author of more than 40 books and CEO of Booher Consultants, a communication training firm, serving 224 clients among the Fortune 500 companies."

Join us for this PR LEADS teleseminar on Thursday, March 8, 2007 at:

3 p.m. Eastern

2 p.m. Central

1p.m. Mountain

Noon Pacific

to register, please go to:

http://www.prleads.com/2007series/booher/

If you can't attend, we will send you the MP3 file of the session but you must register at the link below. In other words, if you want to attend, then register. If you can't attend, but want to listen to the MP3, then register. Simple. There's no cost to attend or listen to the MP3.

Click here to RSVP »

PR Firms Have Power Over the Press

Reporters won't like to admit this fact, but the truth is that a lot of stories that appear in daily newspapers and magazines came from ideas pitched by public relations professionals.

The best PR people have rock-solid relationships with reporters who will accept their phone calls, read their pitch letters, schedule appointments with their clients and yes, write about the clients and their products.

If you doubt me, just look at the coverage of products -- from fashion and beauty to housewares and consumer goods to high tech toys and tools. Most of those articles got their start with a clever public relations person who had a relationship with the reporter.

It is so hard for any person to get a reporter's attention -- given all the email pitches, press releases and phone calls that are sent every day. A good PR person is worth their weight in gold because they can get their calls answered by the reporter friends.

But there are also a lot of bad PR firms out there. Companies that will wine and dine you with a senior VP who you bond with -- and then don't see again after you sign the contract. Instead you will be stuck with a recent college graduate who has no contacts with the media, no experience and will be learning at your expense. I know because people call me with their sad tales of woe after they've spend thousands of dollars and gotten nothing in return.

So I've decided to act as a matchmaker between people and companies with great stories to tell who need to find the right public relations firm to tell that story. I've been in this business for over 25 years and know the good firms and the good solo practitioners that can get results.

These are full-service companies that can write your press releases, construct convincing pitch letters and get the attention of the reporters that matter. And they all have track records of success. Or they are dedicated sole-practitioners who lead you through the dessert to reach the promised land.

If you are interested in having me help you find the best PR firm for you, send me a note with your goals and objectives -- be specific. You also must be willing to invest at least $3,000 a month for a minimum of six months. That's the entry point for any serious publicity campaign. If you don't have goals and don't have focus and don't have the ability to invest in yourself, then please don't waste my time or yours. There is also a minimal $50 application fee.

If you are serious about getting your message out to the media, contact us today.

We have a particularly good knowledge of publicity firms that specialize in healthcare, technology, authors, relationships, business, self improvement and spirituality.

Having a good public relations firm on your side could make all the difference to your success.



Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com