Wednesday, December 20, 2006

Dan Janal talks about Internet PR on 12/20/06

Wednesday, December 20
Discover New Internet Publicity Strategies
to Sell More Products and Get More Engagements
with Dan Janal

The Internet is ushering in a Golden Age of publicity that will work wonders for speakers. Never before have you been able to reach your target markets directly, without the help of the old media, and at a very low cost. Learn how to take advantage of new tools and new Web resources that can lead to opportunities for speakers who want to book more engagements and sell more books and products.

Without knowing any technology, you'll learn how to:
Develop an empowering mindset on how to get publicity that directly reaches your target markets.

Write press releases that search engines notice so people who need to know about you find you.

Use YouTube to create a viral marketing campaign that makes you the talk of your industry.

Use your blog to promote your seminars, teleseminars and products and create an aura of celebrity and fame.

Syndicate your articles on the Internet that promote your position as an expert — and lead people to your targeted offers.

Capture traffic from your publicity and turn them into customers.

Turn this publicity into speaking engagements.

And much, much more.


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Details:

Date: Wednesday, December 20
Time: 7:00 pm Eastern (6 pm Central, 5 pm Mountain, 4 pm Pacific)
Length: 60 minutes
Cost: $25
Register or order the CD or MP3

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Special Limited-Time Offer:

If you're interested in Dan's information, you may be interested in two earlier programs that will help you market your business and have an assistant implement the ideas he'll share::

Outside-the-Lines Marketing Ideas for the Speaking Professional with Jeff Tobe, CSP
Stop Doing It All Yourself: How to Find, Hire and Utilize a Virtual Assistant with DJ Watson
With your order of Dan's program, we are offering the tapes (note: not CDs or MP3s) of these programs at a special discount — only $10 each, while quantities last. This offer will expire January 15.

Tuesday, December 12, 2006

Use Articles to Boost Book Sales

Here's an interesting article printed in the official magazine of the Publishers Marketing Association.

Use Articles to Boost Book Sales

By Eric Gruber

Article marketing can contribute significantly to a strong, multifaceted
marketing and sales plan. For instance, it helped UltraMetabolism: The
Simple Plan for Automatic Weight Loss by Mark Hyman, M.D., become #2 on the
New York Times bestseller list. And it helped the author establish key
relationships with Web site publishers that will result in increased,
targeted traffic and stronger sales for months, and in some cases years.

Use the five steps outlined here to including an effective article-marketing
program in your marketing plan.

For the rest of the article, click here:
http://www.pma-online.org/scripts/shownews.cfm?id=1402