Should I reply to every question the reporter asks?

Sometimes, reporters ask a lot of questions in their PR LEADS, or just on the phone in general.

You do NOT have to answer each question. In fact, I'd suggest you pick only the best question that helps you the most and answer that.

Why?

They aren't going to quote you on six answers. They want six different people. So if you have only one shot at the brass ring, grab that ring and forget the others.

Also, if you aren't an expert in the other areas, then you'll drag yourself down in their eyes by giving trite answers.

Finally, save yourself the time. Managing your time is very important so you don't get overwhelmed. Stay fresh and alert for your next opportunity!

The reporter will get enough responses from other people for the other questions, no worries!

I interviewed TJ Walker on how to create "Sound Bytes." This is the single best resource I have to help you create great sounding answers with rich conent to reporters. You can read TJ's tips at:

http://www.prleads.com/club-message.htm

"Do you get PR LEADS from O magazine?

"Do you get leads from O magazine?" asks Karen Salmansohn, author of "Ballsy."

Yes, we do, but they are cleverly disguised! As you might suspect, if a reporter said she worked for O, she'd be swamped with responses. So they do post queries, and they just say they are a freelancer and give a yahoo.com address, or gmail.com address.

Here's what I suggest you do: Go out and buy a copy of O magazine and write the names of all the writers on a piece of paper. Put that paper

near your computer. When you get leads that sound interesting, check to see if they are on the O masthead. If they are, write fast!

We did a teleseminar on how to work effectively with freelancers. I interviewed several PR people and freelancers to get their insights. Read more here

Good luck!

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

PR LEADS Endorses National Publicity Summit

Would you like to be a guest on a top national TV show
like Oprah, Good Morning America, Today Show or Fox News
Channel?

Of course you would because there are few faster ways
to instantly reach millions of people and boost your
sales than getting big-time TV publicity.

In the publishing world, it's no secret the right
national TV appearance can catapult a book to the
top of the Bestseller List.

Curious to know how YOU might get on national TV?

Find out on a free 90-minute telephone seminar this
Thursday, July 20th at your choice of times: either
2 pm Eastern (11 am Pacific) or 7 pm Eastern (4 pm
Pacific) hosted by my friend Steve Harrison, publisher
of Radio-TV Interview Report (RTIR) on ....

"The Three Big Secrets for
Getting Booked as a Guest
on Top National TV Shows"

In addition to Steve, you'll hear from a former Oprah
guest booker, a Fox News Channel producer and some
other surprise guests.

Together they'll teach you things unknown to 95% of all
publicity-seekers.

To register for this call -- which is free except for
your normal long distance charges -- go here now:

http://www.FreeTvPublicityTraining.com/?10064

On the call, you'll learn things like:

* How to increase your odds of getting on Oprah,
Fox News, CNN, Today Show, Montel and other top shows.

* Understanding the mindset of national TV producers
and what gets them to book you as a guest.

* The strategy a husband-and-wife team used to land
a 7-minute Today Show segment last month.

* What you should send TV producers (and what you
shouldn't).

* An important lesson from one self-published author
who got on Oprah and saw sales soar as a result.

* The most important question you must be able to
answer to land a TV appearance.

* The biggest mistakes to avoid when pitching
TV producers (including ones that could get you
black-balled forever!).

* Case histories of four other authors and entrepreneurs
and the strategies they used to get on top TV shows.

Again, to register go here now:

http://www.FreeTvPublicityTraining.com/?10064

Once registered, you'll receive all the details back
within five minutes.

Who knows ... maybe we'll be seeing you on national TV
very soon!

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

Affiliate Marketing: How to Get Other People to Sell Your Stuff

Every month, I get checks in affiliate commissions from other companies that pay me to promote their services to my clients.

You have to realize that I hate doing sales and wouldn't lift a phone to make a cold call, so making more than $1,000 a month from these affiliate programs is especially satisfying.

Mind you, I'm making this money by subtly mentioning these offers to my customers, blog readers and in ads to people who wander around my website. I don't spend more than 10 minutes a year doing this -- and the money rolls in.

The surprising thing is that not all my clients are buying these products or services. In fact, not one iota of one smidgen of one scintillion of the people who visit my site or read my writing do anything that produces money.

Yet, the few people who do buy are enough to generate more than $1,000 a month in income that I don't have to lift a finger to service. All the product delivery and service is handled by the companies that are selling the products and services. So even if I only sold one thing one time, it would still be a money maker.

I don't get involved in a lot of affiliate programs, but the ones I select have to meet a few criteria:
1. They must be high quality. I don't want my reputation to suffer if I recommend a bad service.
2. They must relate to my business and my clients' needs in some way. I'm not about to promote a mortgage brokerage service. That wouldn't make any sense, even if one of my clients should one day be in the market to buy a house.
3. They should (not must) offer a payout for the lifetime of the customer. In other words, each time they bill my clients, I get a piece of the action. It doesn't have to be a big piece, but it has to be something.

Here are a few of the services I recommend that meet those criteria:

1. SpeakerMatch -- helps speakers and meeting planners find each other.
2. AudioAcrobat -- easy way to post audio on your website, and offers podcasting services.
3. Alex Carrol's Radio Publicity -- I don't do radio PR and he doesn't do print PR. So it is a perfect fit.
4. Google AdSense -- Make money from people clicking on ads in my blog and website. See http://www.prleads.com/ for examples of these ads on the side of the page.
5. MyFreeTeleconference.com -- Not everyone wants to pay me to record their teleseminars. This service lets people get their own conference lines for free. You'd be surprised, but more than 600 people have signed up for this service from my Great Teleseminars website in six months. There are lots of people who don't want to give me a penny, so I make money when they choose the free option. I have the last laugh and they get a great service.

When I first starting doing affiliate marketing, I was making so little money, I wondered "Why bother?" Then the $10 checks turned into $20 and $40. Well, you get the idea.

Yet, I feel there must be more to affiliate marketing than what I'm doing.

I'm heading off to the Affiliate Summit in Orlando today. This is the biggest convention of affiliate marketers in the U.S.

I'm trying to see what I'm missing. There must be a lot of things going on that I'm not even aware of. So it is time to readjust the paradigm and see what's out there.

I'll keep you posted of anything interesting that might help you, via my blog. So stay tuned.

If you are new to affiliate marketing and are wondering what it is all about, you can read an interview I did with Shawn Collins, the head of the Affiliate Summit and author of a book on affiliate marketing.

You can read about it at http://www.prleads.com/club06-collins.htm

Here are some of the topics we discussed:

1. Should I launch an affiliate program for my site?
2. What are the next big trends in affiliate marketing?
3. What is the history of affiliate marketing?
4. What are examples of the best affiliate programs?
5. How about examples of some of the top affiliates?
6. What are the biggest issues facing affiliate marketers?
7. How can I recruit affiliates?
8. Most of my affiliates are inactive, how do I get them to promote me?
9. What is the criteria you use to accept/decline affiliate applications?
10. Should I use a third party technology or built it myself?

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

Can I say my book was featured on the Today show?

Colleen Kettenhofen, co-author of "The Masters of Success" asks:

I wanted to tell you they showed the cover of my book on the Today show this morning. The exact "anthology" I'm in, and featured one of the authors.

Would it be possible to say that my book was featured on the show, or something like, "as seen on the Today show," or not?

Answer: Yes, you can say your book was featured on the Today show. It did happen. Congratulations! I hope you get a lot of sales!

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com