Mark LeBlanc's Small Business Success Seminar comes to Minneapolis

My business coach Mark LeBlanc is coming to Minneapolis to do a special public seminar. I recommend this seminar highly. If you live near Minneapolis, take the day off and com e here Mark speak -- or attend one of his achievers Circles weekends. It literally changed my business for the better -- exponentially. If you come, tell him I sent you and I'll send you a free copy of his book -- it is a gold mine of business practices that are easy to implement!

Here'' the info:


Growing Your Business
When You are The Business!
Sponsored by Small Business Success


Join us for a three hour presentation on Friday, June 30, 2006
for a special program on how to grow your business or
professional practice. Whether you have heard Mark speak
or not, here is your opportunity to get reconnected to what
you want to do, and create a path for more of that to happen.


1. What do you want to sell more of?
2. What is the trap that is getting in your way?
3. Are you really focused in the direction of your dream?


What if it was easier than you thought? Let's get together,
take a serious step, make a critical decision or two, and make
some good progress in making something great happen. Imagine
if the next 12 months were the best of your career!

Mark LeBlanc, Author of the little book, Growing Your
Business!, that can make a big difference in your business,
or professional practice, will share repeatedly, proven ideas
and strategies for taking your business up a notch.

Guaranteed.

So few people will ever do what it takes to make it in their
own business. The ease of falling into a comfort zone can
paralyze even the most, well-intentioned professionals.

When you leave this presentation, you will be more
focused, able to attract more prospects, equipped with a
single strategy for stimulating more referrals, and on your
way to creating a path and a plan for generating more
business. Real business.


Make your decision, right now!

Mark your calendar, right now!

Make your reservation, right now!


1. When you rsvp, and pay on-site, your fee is $49.

Or,

2. When you rsvp, and prepay your fee, it's only $35!
And if you pre-register, and pre-pay, you will get a
free copy of Mark's book, Growing Your Business!

You can register by clicking here, and mailing a
check for $35, postmarked by June 26th, to:

Mark LeBlanc
Small Business Success
19 South 1st Street, Suite B2404
Minneapolis, MN 55401

Check payable to: Small Business Success

Or, call 800-690-0810, and provide your cc information
to Sherry, and she will get you registered promptly.

Mark's presentation will begin at 9:00 a.m. sharp at the
Holiday Inn Metrodome at Seven Corners, in Minneapolis.


Mark LeBlanc, of Small Business Success, has been
working with and speaking for groups of small business
owners, and practice professionals, since 1992. He is
the Vice President of the National Speakers Association,
and will be President of this prestigious organization in
2007. Last month, he was inducted into the Minnesota
Speakers Hall of Fame, where he shares this honor with
Larry Wilson, Harvey McKay, Thom Winninger, David
McNally, Janie Jasin, Dr. Lyman K. (Manny) Steil, Desi
Williamson, Bob Pike, Jim Pancero, and Mark Sharenbroich.
In 1997, the Minnesota Speakers Association created the Mark
LeBlanc Award for Outstanding Service, and gives this
award annually to a deserving member. Currently, Mark
splits his time between Minneapolis, and La Jolla, CA.

www.MarkLeBlanc.com


This weekend (June 23-25, 2006), Mark will be in Norwalk, CT, conducting his
special weekend program, The Achievers' Circle. It is his
63rd weekend program, designed for up to 15 Independent
Professionals, who want to sell more products and services.
For more information on upcoming weekends, go to:

www.AchieversCircle.com

How can I write a letter to the editor that gets published?

Newspaper readers give the same amount of credibility to letters to the editor as they give to news articles and opinion pieces!

That's the finding of Robert Smith, the most inventive PR guy I know. And he should know.

He wrote a letter to the editor of USA TODAY, which was published, and read by a prospect who became a client with a $3,000 fee! And it took just 2-3 phone calls and letters to cement the deal! Why was it so easy? Because Robert had incredible credibility from the letter printed in USA TODAY!

"The prospect kept referring to my 'article' in USA TODAY," says Robert.

I interviewed Robert recently on how to write letters to the editor to get free publicity in your local newspapers (no, you don't have to be a national celebrity to get quoted), as well as authors who have gotten letters published in national publications like Forbes!

A few of his tips:
- Be controversial. Feel free to disagree with trends.
- Be fast. Nothing is more boring than old news.
- Read everything so you know what is topical. Then you'll know what to write about.

Robert maintains on-going Letters to the Editor program for his clients on a monthly basis as incredibly reasonable rates.

$30 just covers your local city (daily and weeklies)
$50 covers your entire state. (dailies and weeklies)
$100 covers all 50 states (dailies and weeklies)


I'd suggest you give him a call at (815)633-3375 and see if you'd be a good fit for him and his staff who stay on top of current events, and find news angles that would be irresistible to editors!

If you'd rather do the work yourself, you're in luck. We recorded the session so you can get step-by-step directions via CD or you can get instant access by downloading the transcript of this session.

You'll also learn how to get your letter to the top of pile
- Why editors want to print your letters
- How to avoid the 3 deadliest mistakes most people make
- And much, much more.

"Robert has answered all of my questions and then some. Thank you!"

Jennifer Selby Long
Founder and Principal
Selby Group


Click here to order the transcript for just $10.

Click here to order the CD for just $29.95


Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

What do reporters look for in a great story?

Here's an excerpt from a PR LEAD I received from a reporter:


"We're looking for women between the ages of 35 to late 50s who suffered for years from the following: 1) celiac disease; 2) lupus; or 3) mold in her home (the more debilitating her condition, the better the story) and today is in good health."

Notice her words "the more debilitating her condition, the better the story."

That should tell you something.

Just in case you were wondering, this person is writing for a major women's magazine, not the National Enquirer!

Want to get into the papers? Be dramatic!

Speaking Coach Patricia Fripp put it this way: The bigger the problem, the more dramatic the solution."

I did a teleseminar with Patricia Fripp on "How to Turn a Dull Speaker into a Dynamic Presenter." To see how you can get your copy of this CD click here

Or paste this link into your browser:

http://www.prleads.com/seminar011.htm


Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

Isn't there a law that reporters have to check their facts and send your copies of articles?

A new client asked this question the other day and I broke out laughing!

No, there aren't any laws that force reporters to do anything. In fact, the First Amendment specifically prohibits Congress from making any laws that have anything to do with free speech!

Also, most publications don't employ fact checkers, so don't expect a call on this topic. A few magazines will call to check facts, but they are the exception, not the rule.

Hardly any reporters will send you copies of articles. They just don't have the time.

If you want to get copies of your articles, you should ask the reporter when will the article appear? Then mark that date on your calendar. When the day comes, go to their website and you'll see the article.

You can also use a free clipping service that Google offers:

http://www.Google.com/alerts

Many of my PR LEADERS have found articles this way.

Of course, you can go to Google and type your name for articles in the past, but Google Alerts will do this for you automatically for the future.

I conducted an interview with PR goddess Raleigh Pinskey on "Now that you've gotten PR, what do you do next." Fortunately, we recorded this session. Click here to see how you can get your copy.



Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

How should soon should I follow up with reporters?

Larry writes:

One radio program has asked for two copies of my book to look over. I take that as a foot in the door. How long should I wait before following up with an inquiry?

Congratulations, Larry. Any time reporters ask for your materials, that's a good sign. I'd suggest you call or email them as soon as you think they should have received your materials. So if you sent it by overnight courier, call the next day. You can even check online to see when the package was delivered. If you use USPS Priority Mail, give it 2-3 days. But definitely follow up. Not following up is a sin -- and many people fail to follow up. Guess what? They don't get interviewed!

I conducted a teleseminar on "How to Pitch Reporters" with Joan Stewart, the Publicity Hound and we were lucky enough to record it. For information on how you can get your copy, click here

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

How can I make sure reporters can find me?

When you hit the road for speaking engagement or vacation, you need to let the press know how to get in touch with you.

No, I'm not suggesting you contact them with your itinerary every time you go the Winn-Dixie!

Instead, revise your phone answering message to let reporters know how they can reach you. Also, update your outgoing e-mail "vacation" message to read:

Here's an example one of my PR LEADERS sent me:



Hi!

Thanks for contacting me. Our offices will be closed until Monday, June 5. We will not be returning email until that time.


If you're a member of the press on deadline, or if you need to speak with me immediately, please call my cell phone at 123-456-7890. If I am tied up, I'll get back to you as quickly as possible.

Your patience is appreciated. Thanks!

Best,
Your Name


This tip might help you get the interview that might otherwise get away!

When you are on the road, you might want to build in a book signing at a book store. You might want to learn how to increase your sales in that venue. We did a teleseminar with several experts who can show you how to make the most of your time on the road in a CD entitled, "Secrets to Profiting From Book Tours and Signings." For more info, click here


Dan Janal
Your Fearless PR LEADER
PR LEADS Expert resource Network
www.prleads.com

Book Expo posts seminar session online

I just received this message from the Book Expo people to get their best seminars as MP3 or podcasts! Congratulations to Book Expo for making this great content available to everyone1


Here's their message:

f you weren't able to attend BookExpo America 2006 in Washington DC this year, we now have a valuable FREE service from the show -- Podcasts from BEA.

We have recorded approximately 24 of the favorite events and sessions and will release them as podcasts over the next couple of months.

Plus, our roving reporter has captured some special interviews in his quest to find out "What's the Buzz" at BEA this year.

Please visit www.bookexpocast.com where you can subscribe to our podcast by email, iTunes or other popular podcast software. We also have a complete list of our scheduled podcast events under "Upcoming Podcasts" on the site.