A request for civility

I begun offering free teleseminars to my clients on the topic of how to sell more books. I decided that my former clients would benefit from these sessions, so I emailed them the announcement as well.

Of course, some people don't want to receive mail from me no matter that it is a free seminar with no strings attached that will help them immeasurably. That's fine. I'm sure your clients and former clients feel the same way about your irresistable prose as well.

Like all ethical marketers, I told people how they can get off the list. Here's the twist--I asked them to reply with a message that said "No thanks" in the subject line.

I can't tell you how nice it is to get a message saying "no thanks," that "bleep off you rotten jerk."

If your system allows for this type of response, I'd suggest you do this so you feel better about the entire situation.